Are you interested in advertising your business, but are not sure what the most effective approach is or even where to begin? Do you have a limited budget or perhaps a limited amount of time you can devote to your business promotions? Most businesses have a website, but many are finding that it has become increasingly difficult to attract online traffic through traditional methods such as website content marketing and paid advertising. There has been a shift in visitor preferences recently. Many website visitors now prefer to consume “podcast style” audio content, and video content from social media platforms through their mobile video devices. Even search engines are showing their preference for video content through the fact that they allocate prime “screen real estate” on the front and secondary page search results to “video content” and through the fact that they boost website rankings of sites which contain videos. So how does someone with limited time, budget and resources use video to promote their business? No problem. A mobile phone is a complete media production machine that can be used to create outstanding professional videos for any purpose, and is very good for professional use as well.
In this course, we will discuss how to use a smartphone to make great videos. We will cover the main concepts of planning, preparing the smartphone, lighting, audio recording and sharing the video online.
1/ This course does not have any downloadable resources or project files.
2/ This course provides a high level overview of key production concepts useful for beginners.
3/ The video presentation is in the form of powerpoint/keynote style slides with narration.