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What you’ll learn

• Why social media matters
• Using social media for business outreach
• Social media benefits and drawbacks
• Overview of key social media tools
• When to blog, comment or listen.
• The business case for RSS, blogging and podcasting.
• How to integrate new media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand and webcasts.
• About social bookmarking and networking.
• How to use Twitter to track news and build communities.
• HTML and RSS measurement techniques
• How to live stream video to the web from any smart phone
• How to embed photos, videos and PowerPoints from a social network on your website
• How social media can drive business social responsibility

Requirements

• You will need a current web browser
• You will need to know how to cut, paste, drag and drop
• You will need a Gmail account
• You will need Facebook, Twitter and Linkedin accounts

Description

Author(s): Eric Schwartzman

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