[Free] Social Media Management

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[Free] Social Media Management

4 Feb , 2021  



What you’ll learn

  • Why social media matters
  • Using social media for business outreach
  • Social media benefits and drawbacks
  • Overview of key social media tools
  • When to blog, comment or listen.
  • The business case for RSS, blogging and podcasting.
  • How to integrate new media into conventional public relations campaigns.
  • The basics of search engine optimization (SEO).
  • Podcast development, production and distribution.
  • About video-on-demand and webcasts.
  • About social bookmarking and networking.
  • How to use Twitter to track news and build communities.
  • HTML and RSS measurement techniques
  • How to live stream video to the web from any smart phone
  • How to embed photos, videos and PowerPoints from a social network on your website
  • How social media can drive business social responsibility

Requirements

  • You will need a current web browser
  • You will need to know how to cut, paste, drag and drop
  • You will need a Gmail account
  • You will need Facebook, Twitter and Linkedin accounts

Description

Author(s): Eric Schwartzman

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