Content is truly termed as “The King”.
‘Content marketers always say that with our clients we want to build close, trusting relationships’. But how many of our respected personal relationships are marked by a lack of feeling? The best way to create those genuinely meaningful relationships we all want to have with our clients is to concentrate on making stories more personally resonant, situationally important, and emotionally intelligent. Greater empathy is the real key to every goal – we have (as content marketers, and as people).
Further speaking, we know that devising a content marketing strategy isn’t very easy. It depends on numerous factors. First, the objective of the content has to be defined and the audience persona has to be created. Second, the headline or the title of the article should be captivating. Then, the content written has to be unique and the Call-to-Action (CTA) has to be super-actionable. Once all the above attributes are taken care of, the content article has to be marketed in the right target niche’ platforms for viral growth. We should also not forget that the written content should appeal to the reader’s emotions. It should evoke a sense of these universally recognisable emotions being:
Content marketing demands consistency, always. You can’t just throw a bunch of content on your website and expect it to generate traffic for the long run. If you create fresh content on a consistent basis, organic traffic will kick in from the search engines in due course of time.
Now, here’s the thing. If you feel you know all the aspects of content marketing, the strategy, the process – then this beginners’ quiz or practice test created by Marketing Legend “Srinidhi Ranganathan” and Mastermind “Saranya Srinidhi” is for you! Can you score well, here? Explanatory answers are part of this course too.
Sign up, put yourself to the test in content marketing now! Good Luck!