Title: Effective Customer Engagement in Branding
This course is designed for those who want to learn how to connect with customers and create consistent customer experiences.
After the course, you will be able to:
· understand the importance of connecting with customers
· identify effective methods for making good connections
· communicate well to ensure successful connection with customers
The course can be followed as a practical guide on consumer profiling and developing the touchpoints of consumer interaction. During the course, you will have examples that you can reinforce with your daily life. In this context, the course outlines the steps to take in understanding the impact of consumer touchpoints.
Students will be able to acquire a deep understanding of the importance of connecting with customers.
Students will be able to identify effective methods for making good connections.
Students will be able to learn how to communicate to the right market with the right message.
This course is designed for those who want to learn about effective customer engagement in branding.
My name is Dr. Hande Bilsel and I will be your guide during this course.
I am an instructor at Bahcesehir University, Department of New Media. I have finished my PhD in Mimar Sinan Fine Arts University in Sociology.
Feel free to join me in this great journey
Dr. Hande Bilsel
Who this course is for:
- Business owners interested in understanding how to implement a brand strategy
- Digital marketing professionals
- Brand managers
- Advertising students
- Constructing a Consumer Profile
- Connecting with Customers on Multiple Levels
- Mapping Effective and Engaging Touchpoints
- Activating and Creating Touchpoints