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(2021) Economic Analysis of “Sales”

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Last updated on April 1, 2021 19:30

Description



What you’ll learn

  • Black Friday – who gains?
  • Black Friday – who loses?
  • Types of pricing policy
  • The psychology behind Black Friday
  • Alternatives to Black Friday
  • Retailers strategies

THIS COURSE IS CURRENT AS AT 4th January 2021

The course includes a WORKBOOK.

Black Friday Economics looks at the Economics behind Black Friday – but also the Ethics.

We look at:

1. Black Friday history

2. Pricing policy

3. Black Friday ‘traps’

4. The psychology behind deals

5. Violence

6. Retailers’ strategies

7. Guilt

8. Behavioral Economics

8. Alternatives

Very current.

The course is bolstered with film clips, studies, recent newspaper articles and examples. We also look Cyber Monday. Black Friday is very soon – what you learn here, what you consider – and any discussions you take part in, may just influence your behaviour…

What will YOU be doing on Black Friday/Cyber Monday/ Green Monday?

Who this course is for:

  • Students who see Black Friday promotions anywhere
  • Students studying Business, Economics or Philosophy and Ethics
  • Students who work in the retail sector
  • Students who have lost their job and are now unemployed

Course content

  • Please watch this first!
  • Introduction
  • Violence!
  • Now…
  • Pricing policy
  • Black November…and ethics?
  • Guilt
  • Behavioural Economics
  • Why?
  • The Cassandra Workbook

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