What you’ll learn
ATTENTION business-to-business writers and marketers!
Do you want to learn how to develop world-class B2B content from a former VP of Marketing with Fortune 100 experience, a top-tier MBA, and college-level teaching experience?
Do you want to take your content writing and content creation to the next level? This is the course for you.
This course goes into the details of B2B content writing & content creation using case studies and real-world examples. Using examples as the foundation, we’ll analyze the content both strategically and tactically. Note: this is NOT a course on search engine optimization. The content we’re talking about is useful for both outbound and inbound content marketing.
I’ve been marketing for over eleven years for companies including Sony PlayStation, a Google-backed startup, and various early-stage small businesses. I also have an MBA from the #1-ranked business school for marketing in the US and I taught college-level marketing.
By the end of this course, you’ll be able to create better B2B content and better content strategies.
Some of the key things we’ll cover
Creating the RIGHT content for each stage of the marketing funnel, using specific examples
B2B website content
My #1 recommendation for B2B PR & event content
Buyers guides for bottom-of-funnel persuasion
Webinars for the middle of the content marketing funnel
Survey reports for the top of the content marketing funnel
Direct mail to drive sales meetings
B2B advertising content
Persuasive case studies
This marketing content creation course is for copywriters, content writers, entrepreneurs, and B2B marketers. This is NOT for consumer/B2C marketing.
Let’s get started!
Who this course is for:
- Content Writers
- B2B Marketers
- Content Marketers
- Freelance Writers
- Freelance Marketers
- In-House Marketers
- In-House Writers
- Website Content Writing – Shopify Plus Case
- B2B Funnel Content Examples
- Other B2B Content Creation