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Dealing With People of Different World Cultures in Exports


Last updated on October 14, 2021 10:22


What you’ll learn

  • Understanding of cultural differences in the world
  • Understanding of the differences in preferred leadership styles across countries
  • Understanding of the differences in management styles in different countries
  • What are the different tools and techniques for understanding the culture of different countries
  • How to compare the cultures of different countries using easy tools
  • How to manage international business in a multicultural environment
  • How to manage the cultural integration of two merged companies from different countries

How do you deal with business persons with different cultural backgrounds globally? Do you know the cost of failure of cross cultural awareness and lack of cross-cultural competence? For example, the cost for the failure of cultural integration of Upjohn Pharmaceutical Company of USA to integrate the newly acquired company (in 1995), Pharmacia of Sweden was close to $1 Bn. It was almost $300 Million above expected costs. Despite such huge costs, the company disintegrated. And it vanished from the world market within a decade of the merger. No doubt, it happened because the UpJohn Managers failed to understand the impact of cultural differences and how to manage them.

When handled properly world cultural diversity can be converted into key success factors of a business. Therefore effective global business management requires knowledgeable and culturally competent cross cultural management professionals.

In order to prepare competent cross cultural managers, this course Dealing with People of different World Cultures in Exports is offered. It is a VJ Exports Mastery Series Course. This course is the first such course in the world on the online platform which boasts of super simple ideas, models, and theories. And these resources can significantly improve the cultural awareness and cultural competency of the entire workforce of your global business organization. In addition, the course provides invaluable tools, tips, and techniques, required for conquering the business world. Because this world has multicultural differences, unique beliefs, norms, and values.

Topics Covered

The broad topics covered in this Dealing with People of Different World Cultures in Exports course include

1. Understanding World Cultures

2. Understanding Management Styles in Different countries

3. Understanding different leadership styles preferred in different countries.

4. Basic cross-cultural differences models and tools to understand cultural differences, like

  • Hofstede’s Model,

  • Globe Study,

  • Cultural adaptation model, etc.

5. Basic cross-cultural management theories

6. Building intercultural competence

7. Effective Cross-Cultural Communication

8. Jungle theory of cross-cultural management

9. CFC theory of Cross-cultural Management

10 Role of cognitive diversity in organizations

11. Building culturally sensitive ethical corporate culture

12. Diversity management tips and techniques

13. Dealing with persons of different national backgrounds

14. Concepts of cultural shock and cultural stress

15. LMX theory of world leadership

16. Culturally endorsed implicit leadership theory (CLT) of world cultures

Case Studies

Case Studies Included in this Cross-Cultural Management made easy course include

1. Merger of Pharmacia of Sweden with Upjohn of USA

2. Failure of Vodafone in Japan

3. Exports of Tuna from India to Japan

About the instructor

Dr. Vijesh Jain, instructor of this course is a Harvard University, BITS, IIFT, BIMTECH, University of Mysore alumnus. He has more than 30 years of global industry, research, and training experience with global companies in different countries. Also, he has written several books on cross-cultural management and international business. Incredibly, his research papers in international journals and research platforms, international conferences have been consistently appreciated and quoted in research worldwide. In addition, he has dealt with more than 28 countries with 100’s overseas clients. Therefore, Dr. Jain has practical cross-cultural management experience. Appreciably, he has also worked as the Director in reputed B Schools, at different places.

Who this course is for:

  • Any international business management student at graduate or higher level
  • Global business managers
  • International business practitioners
  • Business owners
  • Exporters and importers of all types
  • People working in a multicultural environment
  • Global Digital Marketers

Course content

  • Introduction
  • Globalization and Need to Understand Cultural Differences
  • Research Models Explaining Cultural Differences
  • Leadership, Management Styles and National Cultures
  • Cross Cultural Management Theories
  • Opening Case Study Solution
  • Closing Case Study of the Course
  • Concluding Remarks


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