Marketing is the heartbeat of every successful business. It’s more than advertising or selling—it’s about understanding people, creating value, and building meaningful relationships between companies and customers. In this course, you’ll discover how marketing connects ideas, products, and people to drive long-term business success.

Marketing 101: Building Strong Brands from Basics to Strategy gives you a complete foundation in marketing principles, from essential concepts to advanced brand-building techniques. You’ll explore how businesses move from product-focused operations to customer-centered strategies that inspire trust, loyalty, and growth.

Through real-world examples and practical insights, you’ll learn how to identify your ideal customers, segment markets effectively, and position your brand for competitive advantage. You’ll also understand the emotional and psychological side of marketing—why people connect with certain brands and how companies nurture those connections over time.

By the end of this course, you’ll be able to:

• Explain the core principles and functions of marketing

• Identify and analyze your target audience

• Build a strong and authentic brand identity

• Develop customer-focused strategies that create long-term value

• Apply modern marketing tools to grow your business or career

In today’s global and digital environment, marketing success depends on more than clever campaigns. It’s about building transparency, authenticity, and genuine emotional connection. Whether you’re an entrepreneur, business student, or professional seeking new skills, this course will equip you with the mindset and tools to think like a marketer—and act like a brand builder.

Take your first step toward marketing mastery. Understand customers, build trust, and create brands that stand out.

Who this course is for:

• Business students
• Entrepreneurs and startup founders
• Marketing professionals
• Non-business professionals