• Introduction to business strategy and its essence, elements
• Types of strategies, tactics of business development
• SWOT analysis
• Balanced scorecard
• Value chain strategic analysis, the BCG growth-share matrix, economy of scale and scope
• Porter’s five forces, PEST analysis
• The blue ocean strategy
• Innovation management
• Methods and instruments, breakthrough innovations
• Corporate innovation
• Risks at innovation management

Welcome to course: Executive Diploma in Strategy and Innovation by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course contains 2 Modules: Business Strategy and Innovations Management

1. Management of innovations refers to the strategic planning, implementation, and oversight of processes and practices aimed at fostering innovation within an organization. It involves the systematic handling of new ideas, technologies, products, or processes from conception to implementation, with the goal of driving growth, competitiveness, and long-term success.

Key components of managing innovations include:

1. Strategic Planning: Effective management of innovations begins with strategic planning that aligns innovation efforts with the overall goals and objectives of the organization. This involves identifying areas for innovation, setting clear objectives, and allocating resources strategically.
2. Idea Generation and Screening: The management of innovations involves generating ideas for new products, services, or processes through brainstorming sessions, market research, or collaboration with stakeholders. These ideas are then screened and evaluated based on criteria such as feasibility, market potential, and alignment with organizational goals.
3. Resource Allocation: Allocating resources, including financial, human, and technological resources, is a critical aspect of managing innovations. This involves making decisions about how to allocate resources effectively to support innovation initiatives while balancing competing priorities.
4. Risk Management: Innovation inherently involves risks, including financial risks, technical risks, and market risks. Effective management of innovations requires identifying and assessing these risks and implementing strategies to mitigate them. This may involve conducting risk assessments, scenario planning, or developing contingency plans.
5. Cross-functional Collaboration: Managing innovations often requires collaboration across different departments or functional areas within an organization. Cross-functional teams bring together diverse perspectives and expertise to tackle complex innovation challenges and drive implementation.
6. Prototyping and Testing: Before bringing a new product or service to market, it’s essential to prototype and test ideas to gather feedback and identify potential issues. The management of innovations involves overseeing the prototyping and testing process and using insights gained to refine and improve the innovation.
7. Intellectual Property Management: Protecting intellectual property is crucial for organizations investing in innovation. This involves managing patents, trademarks, copyrights, and trade secrets to ensure that the organization can capitalize on its innovations and maintain a competitive advantage.
8. Continuous Improvement: Innovation is an ongoing process that requires continuous learning and improvement. Effective management of innovations involves establishing mechanisms for gathering feedback, evaluating performance, and incorporating lessons learned to enhance future innovation efforts.

Overall, the management of innovations is about creating a supportive environment that fosters creativity, experimentation, and collaboration while also providing the structure and guidance needed to translate innovative ideas into tangible outcomes that drive organizational success.

2. Strategy Development

The importance of strategic thinking and planning cannot be overstated. Organizations are continually faced with complexities arising from technological advancements, globalization, market disruptions, and evolving consumer preferences. As a result, the ability to develop and execute effective business strategies has become a critical factor in achieving sustained success.

Strategic management provides businesses with the roadmap needed to navigate these challenges, seize opportunities, and remain competitive. It involves analyzing an organization’s internal strengths and weaknesses, understanding external market forces, setting clear goals, and devising actionable plans to achieve them. The modern importance of strategy development lies in its role as a proactive approach to business growth and sustainability. It helps organizations align their resources, capabilities, and goals, enabling them to make informed decisions and adapt to changing circumstances.

Frameworks of Strategy Analysis:

SWOT Analysis: Understanding an organization’s strengths, weaknesses, opportunities, and threats to inform strategic decision-making.

Balanced Scorecard: Aligning strategic goals with performance metrics to measure and monitor progress.

Value Chain Strategic Analysis: Identifying value-adding activities within an organization’s operations and supply chain.

The BCG Growth-Share Matrix: Evaluating a company’s portfolio of products to allocate resources effectively.

Economy of Scale and Scope: Exploring cost advantages derived from producing at scale or diversifying operations.

Porter’s Five Forces: Analyzing industry competitiveness and assessing potential threats and opportunities.

PEST Analysis: Examining political, economic, social, and technological factors that impact an organization’s strategy.

The Blue Ocean Strategy: Introducing the concept of creating new market spaces with uncontested competition.

Importance for Companies and Employees:

Enhancing Organizational Performance: Effective business strategies align departments, resources, and activities towards achieving common goals, resulting in improved overall performance.

Achieving Competitive Advantage: Crafting unique strategies allows organizations to differentiate themselves, creating a competitive advantage that attracts customers and sustains growth.

Navigating Market Uncertainties: Strategic planning equips companies to anticipate and adapt to market changes, reducing the impact of uncertainties.

Fostering Innovation and Adaptation: A strategic mindset encourages innovation and promotes adaptability to changing trends and customer preferences.

Empowering Decision-Making: Employees equipped with strategic insights make informed decisions that contribute to the organization’s success.

Building Strategic Leadership: Understanding strategy is vital for leaders to guide their teams, aligning them with the company’s vision and goals.

Impact on Career and Effective Management:

Career Advancement and Opportunities: Proficiency in business strategy opens doors to leadership roles, consulting, entrepreneurship, and executive-level positions.

Mastery of Strategic Thinking: Strategic training develops analytical skills, enabling professionals to think critically and holistically about business challenges.

Effective Decision-Making Abilities: Strategic thinkers excel in making informed decisions that consider long-term impacts and align with organizational goals.

Leading and Influencing Others: Strategic leaders inspire and guide teams, fostering a culture of collaboration and innovation.

Crisis Management and Problem Solving: Strategic training equips managers with tools to navigate crises, make swift decisions, and find effective solutions.

Ethical Considerations in Strategic Management: Understanding the ethical dimensions of strategy ensures decisions are aligned with values and stakeholder interests.

Who this course is for:

• No special requirements. Course for any who want to build a career at business or improve their knowledge.
• Management of innovations refers to the strategic planning, implementation, and oversight of processes and practices aimed at fostering innovation within an organization. It involves the systematic handling of new ideas, technologies, products, or processes from conception to implementation, with the goal of driving growth, competitiveness, and long-term success. Key components of managing innovations include: Strategic Planning: Effective management of innovations begins with strategic planning that aligns innovation efforts with the overall goals and objectives of the organization. This involves identifying areas for innovation, setting clear objectives, and allocating resources strategically. Idea Generation and Screening: The management of innovations involves generating ideas for new products, services, or processes through brainstorming sessions, market research, or collaboration with stakeholders. These ideas are then screened and evaluated based on criteria such as feasibility, market potential, and alignment with organizational goals. Resource Allocation: Allocating resources, including financial, human, and technological resources, is a critical aspect of managing innovations. This involves making decisions about how to allocate resources effectively to support innovation initiatives while balancing competing priorities. Risk Management: Innovation inherently involves risks, including financial risks, technical risks, and market risks. Effective management of innovations requires identifying and assessing these risks and implementing strategies to mitigate them. This may involve conducting risk assessments, scenario planning, or developing contingency plans.
• Cross-functional Collaboration: Managing innovations often requires collaboration across different departments or functional areas within an organization. Cross-functional teams bring together diverse perspectives and expertise to tackle complex innovation challenges and drive implementation. Prototyping and Testing: Before bringing a new product or service to market, it’s essential to prototype and test ideas to gather feedback and identify potential issues. The management of innovations involves overseeing the prototyping and testing process and using insights gained to refine and improve the innovation. Intellectual Property Management: Protecting intellectual property is crucial for organizations investing in innovation. This involves managing patents, trademarks, copyrights, and trade secrets to ensure that the organization can capitalize on its innovations and maintain a competitive advantage. Continuous Improvement: Innovation is an ongoing process that requires continuous learning and improvement. Effective management of innovations involves establishing mechanisms for gathering feedback, evaluating performance, and incorporating lessons learned to enhance future innovation efforts. Overall, the management of innovations is about creating a supportive environment that fosters creativity, experimentation, and collaboration while also providing the structure and guidance needed to translate innovative ideas into tangible outcomes that drive organizational success.
• Strategy Development The importance of strategic thinking and planning cannot be overstated. Organizations are continually faced with complexities arising from technological advancements, globalization, market disruptions, and evolving consumer preferences. As a result, the ability to develop and execute effective business strategies has become a critical factor in achieving sustained success. Strategic management provides businesses with the roadmap needed to navigate these challenges, seize opportunities, and remain competitive. It involves analyzing an organization’s internal strengths and weaknesses, understanding external market forces, setting clear goals, and devising actionable plans to achieve them. The modern importance of strategy development lies in its role as a proactive approach to business growth and sustainability. It helps organizations align their resources, capabilities, and goals, enabling them to make informed decisions and adapt to changing circumstances.
• Frameworks of Strategy Analysis: SWOT Analysis: Understanding an organization’s strengths, weaknesses, opportunities, and threats to inform strategic decision-making. Balanced Scorecard: Aligning strategic goals with performance metrics to measure and monitor progress. Value Chain Strategic Analysis: Identifying value-adding activities within an organization’s operations and supply chain. The BCG Growth-Share Matrix: Evaluating a company’s portfolio of products to allocate resources effectively. Economy of Scale and Scope: Exploring cost advantages derived from producing at scale or diversifying operations. Porter’s Five Forces: Analyzing industry competitiveness and assessing potential threats and opportunities. PEST Analysis: Examining political, economic, social, and technological factors that impact an organization’s strategy. The Blue Ocean Strategy: Introducing the concept of creating new market spaces with uncontested competition.
• Importance for Companies and Employees: Enhancing Organizational Performance: Effective business strategies align departments, resources, and activities towards achieving common goals, resulting in improved overall performance. Achieving Competitive Advantage: Crafting unique strategies allows organizations to differentiate themselves, creating a competitive advantage that attracts customers and sustains growth. Navigating Market Uncertainties: Strategic planning equips companies to anticipate and adapt to market changes, reducing the impact of uncertainties. Fostering Innovation and Adaptation: A strategic mindset encourages innovation and promotes adaptability to changing trends and customer preferences. Empowering Decision-Making: Employees equipped with strategic insights make informed decisions that contribute to the organization’s success. Building Strategic Leadership: Understanding strategy is vital for leaders to guide their teams, aligning them with the company’s vision and goals.
• Impact on Career and Effective Management: Career Advancement and Opportunities: Proficiency in business strategy opens doors to leadership roles, consulting, entrepreneurship, and executive-level positions. Mastery of Strategic Thinking: Strategic training develops analytical skills, enabling professionals to think critically and holistically about business challenges. Effective Decision-Making Abilities: Strategic thinkers excel in making informed decisions that consider long-term impacts and align with organizational goals. Leading and Influencing Others: Strategic leaders inspire and guide teams, fostering a culture of collaboration and innovation. Crisis Management and Problem Solving: Strategic training equips managers with tools to navigate crises, make swift decisions, and find effective solutions. Ethical Considerations in Strategic Management: Understanding the ethical dimensions of strategy ensures decisions are aligned with values and stakeholder interests.