Market Research: Dekker’s Complete Marketing Research Course

Last updated on September 26, 2023 11:34 am


What you’ll learn

  • Market Research
  • Market Sizing
  • Competitive Research
  • Market Analysis
  • Marketing
  • Research Methods
  • Testing
  • Conversion Rate Optimization
  • Surveying
  • Data Analysis / Analytics
  • Quantitative & Qualitative Research
  • Case Study Interviews
  • Evidence Based Marketing

Welcome to the ultimate course on modern and practical market research. I practiced market research for top companies including Sony PlayStation and two Google-backed startups. I studied market research at the #1-ranked marketing school in the world, Philip Kotler’s Kellogg School of Management. I’ve done marketing for consumer products, B2B products, digital products, and physical products–both as a marketing consultant and as marketing manager at various levels up to Vice President.

Learn the latest and greatest marketing techniques from a world-class market research advisor. Learn the tools, techniques, hacks, and quick fixes to resolve all your market research concerns.

Major Market Research Sections:

  • Introduction to the 3 types of market research & the 3 types of data

  • Exploratory research, including interviews, focus groups, and case studies

  • Competitor analysis using various approaches and techniques (including a 1-page competitor analysis template)

  • Descriptive market research, including surveys, evidence-based copywriting, and funnel optimization and measurements

  • Causal market research, including A/B testing and the 3 critical things to test with direct-response marketing

  • How to size markets & demand using various tools and approaches

  • Empirical and longitudinal research on how brands grow, including the 7 rules for brand growth from Byron Sharp

  • The customer decision journey

  • Conversion rate optimization (CRO)

  • Marketing psychology research

  • How to find buyers and partners using various techniques and tools such as LinkedIn Sales Navigator and Sparktoro

  • Data and media analysis

  • Service market research

  • Product marketing analytics

Key Market Research Topics:

  • Market Research & Marketing Research

  • Market Research Analysis & Market Research Analyst Training

  • Competitor Analysis

  • Marketing Analytics & Marketing Analysis

  • Research Methods

  • Qualitative Research & Quantitative Research

  • Consumer Analytics

  • Web Analytics & Conversion Rate Optimization (CRO)

Who this course is for:

  • Marketers
  • Entrepreneurs
  • Product Managers
  • Founders
  • Marketing Managers
  • Marketing Consultants
  • Marketing Agencies

Course content

  • Introduction to Market Research5 lectures • 27min
  • Introduction to Market Research
  • Exploratory Market Research6 lectures • 34min
  • Exploratory Market Research
  • Descriptive Market Research14 lectures • 1hr 56min
  • Descriptive Market Research
  • Casual Market Research4 lectures • 19min
  • Casual Market Research
  • Competitor Analysis9 lectures • 34min
  • Competitor Analysis
  • Sizing Markets & Sizing Demand13 lectures • 1hr 24min
  • Sizing Markets & Sizing Demand
  • Research on How Brands Grow (Market Research)5 lectures • 30min
  • Research on How Brands Grow (Market Research)
  • David Ogilvy on Market Research1 lecture • 15min
  • David Ogilvy on Market Research
  • Customer Decision Journey Market Research5 lectures • 8min
  • Customer Decision Journey Market Research
  • Conversion Rate Optimization36 lectures • 2hr 44min
  • Conversion Rate Optimization


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