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Master in Brand Strategy and Brand Management

Last updated on July 10, 2024 10:19 am
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Description

What you’ll learn

  • What is Brand Management vs Product Management
  • Detailed case studies of Five of the Top Brand Management companies like Apple, Coca Cola etc
  • What are the Brand Management Excellence Requirements
  • How to meet these requirements

Want to become a Best Brand Strategist /Manager?

Take a look at this course where you will

  • Not only learn how to successfully build a brand using a a lot of examples and case studies but also
  • Do a 8 weeks virtual brand management internship with us
  • Preview many lectures for free to see the content for yourself
  • Clear your doubts on this topic any time while doing the course
  • Get Udemy’s 30 days Money Back Guarantee

My real life exposure to brand management began only after I become a Product Manager in Lipton for four leaf tea brand- Green Label, Richbru, Tiger and Yellow Label. I had great opportunity to work on building four brands!

And here the realities of life starting hitting with the management only focusing on building Green Label and Tiger. More was to come when I realized that it take a lot of effort and time to even build a established brand like Green Label

Leaned a lot more about brand building in J&J where I worked for 16 years and saw many right things being done that continued to establish existing brand like Johnson’s Baby and new ones like Stayfree.

And Finally my own recent research into what made Apple, Coca Cola, Volvo etc. top brands globally!

I bring in this course my learnings from my own experiences over 40 years in sharing with you how can you build a brand successfully

Pls look at what other students like you are saying about this course

“Awesome experience”

“Quality is excellent”

“Very good course and instructor. Use cases instead of theory is a really good approach. Thank you for this great course, it is very helpful”

“This was a great course, the trainer was very clear in his explanations! thank you for this”

“He did his best to explain the course very well. I am grateful i took this course.”

“Very helpful”

“My experience with taking the course was very good”

“Good real stuff about brand management”

“Actually i spent an continuous hours to compete the course where in the way the course is very interesting and very useful”

“This course was really educative and also practical.”

“Really like the research and the presentation”

“Content is short, clear and had a rational explanation of real life case”

“Future focused productive course”

“IT IS WELL DETAILED”

Preview for yourself many lectures free. If you like the content, enrol for the course, enjoy and skill yourself to build Brand Marketing Strategy Excellence to become Brand Manager! If don’t like the content, please message about how can we modify it to meet your expectations.

Please remember that this course comes with Udemy’s 30 days Money Back Guarantee

Who this course is for:

  • MBA Students
  • BBA Students
  • Aspiring Brand Management Professionals
  • Brand Management Professional want to learn a lot more

Course content

  • Introduction1 lecture • 6min
  • Introduction
  • Overview2 lectures • 16min
  • Overview
  • Brand Management Excellence Requirements10 lectures • 59min
  • Brand Management Excellence Requirements
  • Building Emotional Connection11 lectures • 1hr 30min
  • Building Emotional Connection
  • Maintaining Consistency and Cohesion8 lectures • 1hr 19min
  • Maintaining Consistency and Cohesion
  • Emphasizing Innovation7 lectures • 48min
  • Emphasizing Innovation
  • Customer Centric Approach5 lectures • 30min
  • Customer Centric Approach
  • Distinct Brand Values5 lectures • 30min
  • Distinct Brand Values
  • Iconic Brand Symbols2 lectures • 16min
  • Iconic Brand Symbols
  • Brand Advocacy and Partnership2 lectures • 14min
  • Brand Advocacy and Partnership

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