Description

This course contains the use of artificial intelligence.Welcome to Generative AI Content Creation . Production & Multimedia Campaigns — the practical, end-to-end generative AI ( GenAI ) course that teaches you exactly how modern studios and creators use AI to produce high-quality visual and video content creation faster than ever before.This is the complete generative AI course for creators who want to:generate stunning images from promptsconvert scripts and storyboards into videoadd motion to still imagesstreamline editing and post-productionlocalize videos at scale for global audiencesautomate repetitive tasks across their creative workflowsUsing AI tools you’ll actually use in real production — Adobe Firefly, Runway ML, Synthesia, and Make — you’ll learn how to produce content smarter, faster, and more efficiently.Every lesson is short, practical, and designed to give you real-world skills you can use immediately.What You’ll LearnGenerative AI FoundationsThe origins and evolution of generative AIWhy prompt engineering matters — and how to write prompts that yield high-quality images and videosHow GenAI fits into modern creative workflowsVisual, Image & Video Production with AIHow to generate production-ready images using Adobe FireflyLip-syncing a voice to a face using Runway MLTurning scripts, prompts, and images into complete AI-generated videosAdding motion to still images using Runway ML’s motion toolsEditing & Post-Production with AIBranding and editing videos directly on the Runway ML timelineRemoving objects, correcting issues, and refining visuals with AIReplacing video segments and adjusting scenes nondestructivelyPerforming color grading and post-production enhancements with speedLocalization & PersonalizationTranslating and localizing video using SynthesiaGenerating multilingual versions of your video contentAdapting visual assets for new markets using Adobe FireflyScaling global creative output without a full production teamWorkflow AutomationIntroduction to automated workflows using Make . comCreating Make scenarios that trigger AI tasksConnecting Runway ML with Make for seamless asset generationBuilding automated text-to-image workflowsBuilding automated text-to-video workflowsSetting up complete creative pipelines powered by AI + automation toolsReal Projects You’ll CompleteA set of AI-generated images created through expert promptingA lip-synced character videoA script-to-video project built in Runway MLA motion-enhanced image sequenceA branded, edited timeline-based videoA localized video with voice + visuals adapted for another marketA full Make + Runway ML text-to-image automationA full Make + Runway ML text-to-video automationWho This Course Is ForAnyone wanting to use AI to accelerate visual and video productionContent creatorsSocial media teamsVideo editors & designersMarketing teamsProduction studiosEducators & online creators