Behavioral Economics in UX and AI‑Enhanced Design explores how psychological principles—such as nudging, framing, and defaults—shape user decisions in digital environments. Through guided, hands‑on projects, learners will apply these insights to build a habit-tracking web application, incorporating elements like persuasive microcopy, gamified feedback loops, and ethically designed nudges. This project-based course bridges behavioral science and computer science, guiding students step by step through HTML, CSS, JavaScript, and behavioral design techniques to create a portfolio-ready product. Learners will gain experience implementing persuasive design strategies such as urgency-driven calls to action, smart defaults, social proof, and basic AI-driven personalization features (e.g., simple recommenders or chatbot simulations). Designed for high school and college students, aspiring entrepreneurs, developers, and UX professionals, this course offers practical, ethical design frameworks alongside valuable technical and creative skills. By the end, learners will have a tangible outcome they can showcase—while gaining a deeper understanding of how digital products influence user behavior.

This course is ideal for anyone interested in behavioral UX, ethical AI, product design, or front-end development. Whether you’re building your first project or strengthening your portfolio, you’ll walk away with in-demand, real-world skills and a foundational understanding of how to ethically shape user journeys online.

Who this course is for:

• This course is for UX designers, product managers, developers, entrepreneurs, and anyone interested in applying behavioral economics, behavioral design, and AI-based personalization to build intuitive, ethical, and habit-forming user experiences through website development. It’s also ideal for marketers, design students, and curious professionals who want to explore how psychological tools like nudging, framing, choice architecture, and feedback loops shape user actions. Whether you’re a beginner just starting in UX, behavioral science, or front-end development, or a tech or product professional looking to level up, you’ll gain practical frameworks and hands-on skills to design engaging digital products — ethically and effectively.