Description

This course contains the use of artificial intelligence.In today’s AI-first digital landscape, traditional SEO is no longer enough. Discoverability is shifting—from search engines to chatbots, voice assistants, and AI-curated summaries. This course is built for marketers, strategists, content creators, and digital leaders ready to thrive in this new world using OtterlyAI, the go-to tool for brand visibility tracking in AI platforms.You’ll learn how to track mentions in real time, decode sentiment, and turn data into strategy—equipping your team to lead the shift from SEO to Generative Engine Optimization (GEO).This course delivers both theory and hands-on experience through:Step-by-step walkthroughs of OtterlyAI setup and dashboard featuresReal-world case studies from AI-powered brand searchActionable strategies for AI-informed SEO and content planningCollaborative workflows for reporting and team-wide alignmentLifetime access with updates on GEO strategies and AI search evolutionWhat You’ll Learn in This CourseMonitor brand mentions across ChatGPT, Perplexity, Google AI Overviews, and moreSet up and customize OtterlyAI reports to track visibility trendsAnalyze tone, sentiment, and thematic coverage in AI mentionsApply data insights to SEO, content marketing, and PR strategiesUnderstand the fundamentals of GEO and how it redefines discoverabilityIntegrate OtterlyAI with tools like Looker Studio, SurferSEO, and TrelloBuild workflows that support your team in adapting to AI-driven searchExport and present OtterlyAI findings to drive stakeholder actionWho This Course Is ForDigital marketers and SEO professionals navigating the shift to AI searchBrand managers and communications teams tracking reputation in real-timeContent strategists aiming to align with AI-generated summaries and trendsAgencies and teams looking to collaborate using AI-driven data insightsAnyone interested in mastering GEO and leading in the AI-powered visibility spaceWhat’s IncludedOtterlyAI walkthrough templates and reporting dashboardsCase studies and use cases from real AI search environmentsStrategic frameworks for GEO implementation and measurementTemplates for editorial planning and brand monitoringCertificate of completion to showcase your AI and GEO expertiseGet Started Now!OtterlyAI isn’t just another marketing tool—it’s a window into how your brand appears in AI-powered conversations. This course will give you the technical skills, strategic frameworks, and hands-on practice to turn insights into impact.Enroll today and future-proof your digital presence. Let’s master AI-driven brand visibility together.This course contains a promotion.