• Introduction to Marketing Management
• Principles of marketing management effectiveness
• Target market analysis
• Segmentation and positioning
• Development of a marketing package
• Pricing
• Distribution and promotion
• Marketing Management and Сontrol
• Targeting
• Segmentation
• 4P
• SWOT

What you’ll learn

• Whats is Marketing Management nowadays

• The theory of Marketing Management

• Principles of marketing management effectiveness

• Target market analysis

• Segmentation and positioning

• Development of a marketing package

• Pricing

• Distribution and promotion

• Marketing Management and Сontrol

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry, and resident of the incubator “The Fintech House of Portugal”.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course Plan:

1. Introduction to Marketing Management

2. Principles of marketing management effectiveness

3. Target market analysis

4. Segmentation and positioning

5. Development of a marketing package

6. Pricing

7. Distribution and promotion

8. Marketing Management and Сontrol

Course Instructor: Zhansaya Berdikulova,

Regional Coordinator of the leadership development project in schools of Kazakhstan,
certified coach, leadership development coach

Master of Economic Sciences of M.Auezov South Kazakhstan University

A little about me:

My name is Zhansaya, but for you I’m just Saya

For the last 10 years, I have been teaching adults and children leadership, communication, conflict management, decision-making, planning – all the flexible skills necessary for life and work.

In addition, I teach trainers and teachers who further transfer this knowledge and skills. Higher economic education in the field of management and marketing helps me to lead leadership not only as a life skill, but also as a professional for becoming top managers and managers.

I wish you new knowledge and hope that the course will be useful and effective for you!

Let’s get started!

Linked Topics:

• Marketing Fundamentals

• Management Fundamentals

• Business Fundamentals

Who this course is for:

• Course for any who want to build a career at Marketing