• Review of the Shopify platform and its integration possibilities
• How to choose theme based on your products and needs
• Things to consider before you start working on a website
• Fundamentals of SEO for your online store
• How to build a semantic core
• How to prepare content and write effective commercial texts
• Design of the home page and work with blocks
• How to create and fill system pages, sections, product cards, etc.
• Integration of payment systems
• Setting up shipping profiles
• How to work with domain name
• Internal Shopify analytics and GA4
• Connecting FB Pixel and Google Merchant
• Plugins to promote your site and simplify your work processes
• How to launch advertising campaigns and work with Google Shopping
• Email Marketing for e-commerce

Whether you’re an aspiring entrepreneur, a small business owner, or a freelancer who is just starting in online retail, I bet you’re constantly in search of new opportunities to boost your sales and attract new customers. And what if I say that one of such opportunities is right at your fingertips? It’s Shopify, one of the most popular e-commerce platforms and a comprehensive ecosystem. It empowers businesses to establish, grow, and thrive in the online marketplace.

If you want to gain foundational knowledge and practical skills to navigate and leverage Shopify’s robust features, this course is for you. By the end of it, you’ll be equipped with everything you need to build your online store and run it successfully.

What will you learn in this course?

• After completing this course, you will know how to work with Shopify: from setting up your store to promoting with the help of various tools

• Learn how to perform basic SEO tasks before you start working on the website

• Find out more about keywords and collecting semantic core

• Explore some common issues while creating your website and their solutions

• Discover how to write effective commercial content

• Learn how to design the home page and fill all pages and sections

• Get to know about the integration of payment systems

• Learn how to choose a domain name and connect it

• Work with analytics – both internal and GA4

• Connect Facebook Pixel and Google Merchant

• Create compelling video content using Minta

• Learn effective cross-selling techniques with ReConvert to boost your sales and customer loyalty

• Explore how to work with various plugins for site promotion

• Learn how to run advertising campaigns and promote the site with a minimal budget and for free

• Connect email marketing tools and create email newsletters

• Get to know more about how to prepare for holiday sales

• Find out how to work on your store regularly and what points to consider

YOU’LL HAVE THE OPPORTUNITY TO LEARN FROM TOP DIGITAL MARKETING PROFESSIONALS:

• Julia Gubanova, a seasoned marketer and promotion specialist, advises individual entrepreneurs and companies on business development in B2C markets.

• Our academy has 15 years of experience in online marketing. Our Webpromo Agency has both Google Premier Partner status and Facebook Marketing Partner status

• Our instructors collected a vast amount of digital marketing qualifications and marketing certifications (Google Analytics Individual Qualification, Google Ads Individual Qualification, Bing Ads Accredited Professional, Search Ads360 Certified, and others)

• We’ve launched over 1,500 successful marketing strategies and campaigns throughout our careers

• Over 500,000 digital marketing specialists worldwide have enrolled in our online courses. Our free online events, blog, and YouTube tutorials help the SkillsBooster community stay in the loop and get all the tips they need to succeed in digital marketing

OUR TRAINING INCLUDES:

Theory: 2+ hours of lectures with plenty of hands-on examples. Lessons range from 3 to 15 minutes and are easy to follow

Practice Materials: Checklists, templates, and video tutorials to make the course more interactive and valuable

Lifetime access to the course and any future updates

Students’ Support: If you have questions, I will always be willing to answer them

Complete the course and receive an Udemy certificate

SHOULD YOU BE WORRIED?

This course comes with a 30-day money-back guarantee

Shopify is a real springboard for creative minds and budding entrepreneurs! Enroll and learn how to start your online store with Shopify!

Who this course is for:

• E-commerce entrepreneurs aiming to understand Shopify’s fundamentals for a successful launch
• Marketers aiming to optimize e-commerce strategies for clients
• Small business owners seeking to expand their business online
• Freelancers venturing into online retail