Welcome to course: Digital Platforms and Ecosystems Business and Partnership by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Digital platforms and ecosystems have become integral components of modern business landscapes, fundamentally altering the way companies operate, interact with customers, and create value.

Digital Platforms:

A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate. Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.

Ecosystems:

Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem’s overall value creation. For instance, Apple’s ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.

Importance for Companies and Managers:

Market Expansion: Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments.

Innovation: They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services.

Customer Engagement: These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies.

Efficiency: By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs.

Competitive Advantage: Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.

Who this course is for:

• No special requirements. Course for students who want to develop knowledge in business and management
• Digital Platforms: A digital platform is an online framework or infrastructure that facilitates interactions between various users and allows for the exchange of goods, services, or information. These platforms serve as virtual marketplaces where users can connect, transact, and collaborate. Examples of digital platforms include e-commerce websites like Amazon, social media platforms like Facebook, and software-as-a-service (SaaS) platforms like Salesforce.
• Ecosystems: Digital ecosystems refer to interconnected networks of organizations, individuals, and technologies that collaborate and coexist within a shared digital environment. These ecosystems are characterized by interdependence and collaboration, where different entities contribute to and benefit from the ecosystem’s overall value creation. For instance, Apple’s ecosystem includes developers who create apps, users who consume them, and Apple itself as the platform provider.
• Importance for Companies and Managers: Market Expansion: Digital platforms and ecosystems offer companies unparalleled opportunities to reach global markets and engage with diverse customer segments. Innovation: They foster innovation by providing a fertile ground for experimentation, co-creation, and the rapid deployment of new products and services. Customer Engagement: These platforms enable companies to gather vast amounts of data on customer behavior, preferences, and feedback, allowing for more personalized and targeted marketing strategies. Efficiency: By leveraging digital platforms, companies can streamline operations, automate processes, and reduce costs. Competitive Advantage: Understanding and harnessing digital platforms and ecosystems can confer a significant competitive advantage, enabling companies to stay ahead of rivals in a rapidly evolving marketplace.