• The essence of corporate entrepreneurship
• Difference between entrepreneurship and intrapreneurship, types and examples
• Challenges of corporate entrepreneurship
• Types of intrapreneurs in company, how to develop them, how to lead them and how to become intrapreneur
• Models of corporate entrepreneurship
• Growth hacking
• Engines of growth, market expansion theory, growth matrix
• Corporate venturing
• Innovation management and its history
• Methods and instruments, breakthrough innovations
• Corporate innovation
• Lean startup
• Customer development
• Innovation loop
• The innovator’s dilemma
• Two-speed innovation
• Financing of innovative projects
• Risks at innovation management

Welcome to course: Executive Diploma of Vice President / Chief Innovation Officer by MTF Institute

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 208 countries and has been chosen by more than 380,000 students.

Course contains 2 Modules: Corporate Entrepreneurship and Innovations Management

1. Management of innovations refers to the strategic planning, implementation, and oversight of processes and practices aimed at fostering innovation within an organization. It involves the systematic handling of new ideas, technologies, products, or processes from conception to implementation, with the goal of driving growth, competitiveness, and long-term success.

Key components of managing innovations include:

1. Strategic Planning: Effective management of innovations begins with strategic planning that aligns innovation efforts with the overall goals and objectives of the organization. This involves identifying areas for innovation, setting clear objectives, and allocating resources strategically.

2. Idea Generation and Screening: The management of innovations involves generating ideas for new products, services, or processes through brainstorming sessions, market research, or collaboration with stakeholders. These ideas are then screened and evaluated based on criteria such as feasibility, market potential, and alignment with organizational goals.

3. Resource Allocation: Allocating resources, including financial, human, and technological resources, is a critical aspect of managing innovations. This involves making decisions about how to allocate resources effectively to support innovation initiatives while balancing competing priorities.

4. Risk Management: Innovation inherently involves risks, including financial risks, technical risks, and market risks. Effective management of innovations requires identifying and assessing these risks and implementing strategies to mitigate them. This may involve conducting risk assessments, scenario planning, or developing contingency plans.

5. Cross-functional Collaboration: Managing innovations often requires collaboration across different departments or functional areas within an organization. Cross-functional teams bring together diverse perspectives and expertise to tackle complex innovation challenges and drive implementation.

6. Prototyping and Testing: Before bringing a new product or service to market, it’s essential to prototype and test ideas to gather feedback and identify potential issues. The management of innovations involves overseeing the prototyping and testing process and using insights gained to refine and improve the innovation.

7. Intellectual Property Management: Protecting intellectual property is crucial for organizations investing in innovation. This involves managing patents, trademarks, copyrights, and trade secrets to ensure that the organization can capitalize on its innovations and maintain a competitive advantage.

8. Continuous Improvement: Innovation is an ongoing process that requires continuous learning and improvement. Effective management of innovations involves establishing mechanisms for gathering feedback, evaluating performance, and incorporating lessons learned to enhance future innovation efforts.

Overall, the management of innovations is about creating a supportive environment that fosters creativity, experimentation, and collaboration while also providing the structure and guidance needed to translate innovative ideas into tangible outcomes that drive organizational success.

Corporate entrepreneurship, also known as intrapreneurship, refers to the process of developing and implementing new ideas and innovations within an established organization. It involves fostering an entrepreneurial mindset and culture within the company to encourage employees to think creatively, take risks, and pursue opportunities for growth and innovation.

The main goal of corporate entrepreneurship is to drive organizational growth and competitiveness by leveraging internal resources and capabilities to develop new products, services, processes, or business models. By encouraging employees to think and act like entrepreneurs, companies can stay ahead of the curve, adapt to changing market conditions, and capitalize on emerging opportunities.

Learning about corporate entrepreneurship is important for companies and managers for several reasons:

1. Innovation and Adaptability: Companies need to continuously innovate and adapt to stay relevant. By fostering a culture of entrepreneurship, organizations can tap into the creative potential of their employees to generate new ideas and solutions.

2. Competitive Advantage: Corporate entrepreneurship can provide a significant competitive advantage by enabling companies to identify and capitalize on emerging market trends and opportunities before their competitors. It allows organizations to differentiate themselves in the market and create unique value propositions for their customers.

3. Employee Engagement and Retention: Employees are more likely to be engaged and motivated when they feel empowered to contribute their ideas and make a meaningful impact on the organization. By promoting entrepreneurship, companies can attract and retain top talent who are eager to take on new challenges and drive innovation.

4. Risk Management: Corporate entrepreneurship can help companies manage risk by encouraging experimentation and learning from failure in a controlled environment. By embracing a culture of innovation, organizations can identify potential risks and opportunities early on and develop strategies to mitigate them effectively.

Learning about corporate entrepreneurship can also support career development for managers and employees in several ways:

1. Skill Development: By participating in corporate entrepreneurship initiatives, managers and employees can develop valuable skills such as creativity, problem-solving, and strategic thinking. These skills are highly sought after in today’s competitive job market and can open up new career opportunities.

2. Visibility and Recognition: Successfully leading or participating in corporate entrepreneurship projects can increase visibility and recognition within the organization. Managers and employees who demonstrate entrepreneurial behavior are often seen as valuable assets and may be considered for promotions or other career advancement opportunities.

3. Networking and Collaboration: Corporate entrepreneurship often involves cross-functional collaboration and networking with colleagues from different parts of the organization. Engaging in these activities can help managers and employees build strong relationships and expand their professional networks, which can be beneficial for career growth and development.

Overall, learning about corporate entrepreneurship is essential for companies and managers looking to drive innovation, stay competitive, and create value in today’s dynamic business environment. By fostering a culture of entrepreneurship and providing opportunities for learning and development, organizations can empower their employees to unleash their creative potential and drive long-term success.

このコースの対象受講者:

• No special requirements. Course for any who want to build a career at business or improve their knowledge.
• Course contains 2 Modules: Corporate Entrepreneurship and Innovations Management 1. Management of innovations refers to the strategic planning, implementation, and oversight of processes and practices aimed at fostering innovation within an organization. It involves the systematic handling of new ideas, technologies, products, or processes from conception to implementation, with the goal of driving growth, competitiveness, and long-term success. Key components of managing innovations include: Strategic Planning: Effective management of innovations begins with strategic planning that aligns innovation efforts with the overall goals and objectives of the organization. This involves identifying areas for innovation, setting clear objectives, and allocating resources strategically. Idea Generation and Screening: The management of innovations involves generating ideas for new products, services, or processes through brainstorming sessions, market research, or collaboration with stakeholders. These ideas are then screened and evaluated based on criteria such as feasibility, market potential, and alignment with organizational goals. Resource Allocation: Allocating resources, including financial, human, and technological resources, is a critical aspect of managing innovations. This involves making decisions about how to allocate resources effectively to support innovation initiatives while balancing competing priorities. Risk Management: Innovation inherently involves risks, including financial risks, technical risks, and market risks. Effective management of innovations requires identifying and assessing these risks and implementing strategies to mitigate them. This may involve conducting risk assessments, scenario planning, or developing contingency plans. Cross-functional Collaboration: Managing innovations often requires collaboration across different departments or functional areas within an organization. Cross-functional teams bring together diverse perspectives and expertise to tackle complex innovation challenges and drive implementation.
• Prototyping and Testing: Before bringing a new product or service to market, it’s essential to prototype and test ideas to gather feedback and identify potential issues. The management of innovations involves overseeing the prototyping and testing process and using insights gained to refine and improve the innovation. Intellectual Property Management: Protecting intellectual property is crucial for organizations investing in innovation. This involves managing patents, trademarks, copyrights, and trade secrets to ensure that the organization can capitalize on its innovations and maintain a competitive advantage. Continuous Improvement: Innovation is an ongoing process that requires continuous learning and improvement. Effective management of innovations involves establishing mechanisms for gathering feedback, evaluating performance, and incorporating lessons learned to enhance future innovation efforts. Overall, the management of innovations is about creating a supportive environment that fosters creativity, experimentation, and collaboration while also providing the structure and guidance needed to translate innovative ideas into tangible outcomes that drive organizational success.
• Corporate entrepreneurship, also known as intrapreneurship, refers to the process of developing and implementing new ideas and innovations within an established organization. It involves fostering an entrepreneurial mindset and culture within the company to encourage employees to think creatively, take risks, and pursue opportunities for growth and innovation. The main goal of corporate entrepreneurship is to drive organizational growth and competitiveness by leveraging internal resources and capabilities to develop new products, services, processes, or business models. By encouraging employees to think and act like entrepreneurs, companies can stay ahead of the curve, adapt to changing market conditions, and capitalize on emerging opportunities. Learning about corporate entrepreneurship is important for companies and managers for several reasons: Innovation and Adaptability: Companies need to continuously innovate and adapt to stay relevant. By fostering a culture of entrepreneurship, organizations can tap into the creative potential of their employees to generate new ideas and solutions. Competitive Advantage: Corporate entrepreneurship can provide a significant competitive advantage by enabling companies to identify and capitalize on emerging market trends and opportunities before their competitors. It allows organizations to differentiate themselves in the market and create unique value propositions for their customers. Employee Engagement and Retention: Employees are more likely to be engaged and motivated when they feel empowered to contribute their ideas and make a meaningful impact on the organization. By promoting entrepreneurship, companies can attract and retain top talent who are eager to take on new challenges and drive innovation. Risk Management: Corporate entrepreneurship can help companies manage risk by encouraging experimentation and learning from failure in a controlled environment. By embracing a culture of innovation, organizations can identify potential risks and opportunities early on and develop strategies to mitigate them effectively.
• Learning about corporate entrepreneurship can also support career development for managers and employees in several ways: Skill Development: By participating in corporate entrepreneurship initiatives, managers and employees can develop valuable skills such as creativity, problem-solving, and strategic thinking. These skills are highly sought after in today’s competitive job market and can open up new career opportunities. Visibility and Recognition: Successfully leading or participating in corporate entrepreneurship projects can increase visibility and recognition within the organization. Managers and employees who demonstrate entrepreneurial behavior are often seen as valuable assets and may be considered for promotions or other career advancement opportunities. Networking and Collaboration: Corporate entrepreneurship often involves cross-functional collaboration and networking with colleagues from different parts of the organization. Engaging in these activities can help managers and employees build strong relationships and expand their professional networks, which can be beneficial for career growth and development. Overall, learning about corporate entrepreneurship is essential for companies and managers looking to drive innovation, stay competitive, and create value in today’s dynamic business environment. By fostering a culture of entrepreneurship and providing opportunities for learning and development, organizations can empower their employees to unleash their creative potential and drive long-term success.