Every successful product has a story — from the first spark of an idea to scaling for global impact.
This course is your complete playbook for mastering the Product Life Cycle (PLC) — guiding you through every stage: ideation, design, launch, growth, maturity, and reinvention.

You’ll learn practical strategies backed by real-world examples and AI-powered insights that help you:

• Spot market opportunities before competitors

• Design and validate concepts faster

• Launch with precision and data-backed targeting

• Sustain growth and adapt in changing markets

• Revive or exit products strategically

We’ll explore AI, ML, and Generative Tech as accelerators — not replacements — in your product journey. Case studies from Netflix, Amazon, and Airbus bring the concepts to life.

Whether you’re a Product Manager, Entrepreneur, Startup Founder, or Business Leader, this course equips you to make smarter decisions, minimize risks, and maximize product success.

This course teaches you how to master the complete Product Life Cycle — from ideation to scaling and reinvention — using a practical, step-by-step playbook. You’ll learn strategies, tools, and real-world techniques to design, launch, grow, sustain, and adapt products successfully. The course also covers how to integrate AI, ML, and Generative Tech to accelerate decision-making, optimize product performance, and stay competitive in evolving markets.

By the end, you’ll have a repeatable, adaptable framework to navigate the entire PLC — from spark to scale — and beyond.

Voor wie is deze cursus bedoeld:

• Aspiring Product Managers who want a complete, practical roadmap from idea to scale.
• Entrepreneurs & Startup Founders aiming to navigate each stage of the product life cycle strategically.
• Business Leaders & Executives seeking frameworks to drive sustainable growth and transformation.
• Project Managers, POs, and Agile Practitioners looking to shift toward a product-led mindset.
• Marketing & Growth Professionals who want to align campaigns with product evolution stages.
• Tech & Innovation Enthusiasts interested in how AI and modern tools enhance decision-making across the life cycle.