Ready to master Generative AI? This comprehensive Gen AI for beginners course is designed specifically for product managers seeking to lead in the new era of AI-powered product development.

We frame Generative AI not merely as a technological advancement, but as a “tsunami of change” comparable to the advent of electricity and the internet. This program is more than a series of lectures; it’s a hands-on AI bootcamp designed to take you from zero to confident in applying AI to your daily work.

You will gain a foundational understanding of core Generative AI concepts, including how Large Language Models (LLMs) work, the emergence of autonomous AI agents, and the shift towards multimodal AI. The course emphasizes a practical approach with a strong focus on “learning by doing,” mentorship, and portfolio building.

Key takeaways include mastering effective prompt crafting, understanding the PM’s evolving role, and applying Generative AI to the entire productizing process. Through live demos and practical exercises, like persona creation with DALL-E and GPT-4, you’ll develop the essential mindset—empathy, creativity, and a “tinkerer” mentality—to thrive.

Who this course is for:

• Product Managers who are AI beginners and want a structured path to proficiency.

• Aspiring PMs looking to build a future-proof skillset.

• Anyone searching for a practical AI for beginners course that focuses on strategy and application, not just theory.

• Professionals who need to understand Generative AI to identify and prioritize business opportunities.

This course is tool-agnostic and requires no prior coding, math, or machine learning background, making it accessible for all product managers ready to embrace the future of product development.

Course Objectives:

• Achieve high productivity using Generative AI in real-world PM workflows.

• Identify, prioritize, and prototype Generative AI use cases.

• Gain foundational understanding of how Generative AI works and what it can (and can’t) do.

• Apply structured prompt crafting frameworks for reliable outcomes.

Voor wie is deze cursus bedoeld:

• Product Managers
• Project managers
• AI Product Manager
• AI Project Manager
• Business Analysts
• Sales Executive
• Program Manager
• Prompt Engineer
• GTM Engineers
• Associate Product Manager
• Product Marketing Manager
• Business Development Executive