In today’s competitive business landscape, collaboration between sales and marketing isn’t just a nice-to-have—it’s a must-have. Yet, so often, these two critical teams find themselves working in silos, misaligned in goals and strategies. This course is here to change that.

What You’ll LearnThis comprehensive program is designed to help professionals and organizations bridge the gap between sales and marketing, fostering stronger partnerships and better results.

Together, we’ll explore:

Understanding the Divide: Why do misalignments happen, and how can we address them?Shared Goals, Shared Wins:

How to create unified objectives that benefit both teams.

The Ideal Customer Profile (ICP): Collaboratively defining your target audience and making it actionable.

Marketing and Sales Alignment: Strategies for seamless handoffs and effective communication.

Key Marketing & Sales Concepts: Essential terms, strategies, and processes to bring both teams on the same page.

Market Research & Analysis: Learn how to research your audience, compile notable customer attributes, and use insights for impactful communication.

The Product-to-Sales Lifecycle: A strategic overview of how these teams should collaborate across every stage.

And much more.

By the end of this course, you’ll not only understand the core issues behind sales and marketing misalignment but also have practical tools and strategies to align these teams for greater business success.

Who Is This Course For?

Whether you’re a sales or marketing leader, a business owner, or part of a team looking to boost collaboration and efficiency, this course is for you.

So, are you ready to break down barriers and create a winning partnership between sales and marketing? Let’s dive in!

このコースの対象受講者:

• Managers and directors responsible for ensuring the two teams work together effectively to achieve organizational goals.
• Individuals running small to medium-sized businesses who want to optimize their sales and marketing strategies for growth.
• Team Members in Sales and Marketing Professionals on either side of the divide who want to better understand how their roles can complement and support one another.
• Corporate Executives and Decision-Makers Leaders who are driving company-wide strategic initiatives for improved team collaboration and customer focus.