Marketing Management – MM Fundamentals 101 to Advanced

Last updated on August 30, 2023 9:41 pm


What you’ll learn

  • Learn and understand the marketing concepts to strategise the marketing campaign for the better and improved business results.
  • Marketing is extremely essential for any organization or business to create awareness about their products and services, to grab the attention of the consumers
  • The marketing training helps the professional to build drafts and strategies for promoting the business’s products and services.
  • The marketing training helps to understand the types of customers and their mindsets, it helps to create an effective strategy for promoting a product/service
  • Learn to create awareness about the product, its features, and benefits compared to similar products available in the market.
  • This training will help any marketing professional to design and implement an effective marketing strategy for their organization.

Most of us view marketing as a cheesy, pushy tactic to get people to buy something that they don’t want to buy.

But marketing is far from that. It isn’t pushy or cheesy; rather it’s the way companies reach out to customers to serve them. And many people think that there’s no difference between marketing and selling. In truth, sales are just a part of marketing. And sales come after marketing.

As an example, we can talk about selling a product.

Let’s say that your company would want to sell 1000 pieces of a product you just launched. Now before even the sales would start, you need to start promoting the product on both online and traditional media. You can give ads, do content marketing, conduct SMM, or give advertisements on TV. No matter what you do to promote the product, it is called marketing. Marketing would continuously go on. And as a result, you would receive queries and leads for your products. And your salespeople would follow the leads and serve the potential customers with your products and would close the deal.

That’s how the whole thing works.

If you’re working as a marketing manager, your job is to bring as many leads as you can for the sales team. The sales team then will take the leads and reach out to the prospects and close the deal. And then your customer service department would reach out to your customers for collecting feedback so that you can improve your products and understand the ever-changing needs of your customers.

Who this course is for:

  • Entrepreneurs: If you have a business and you want to grow your business to its next level, you need to learn marketing. That’s why this Marketing certification course is so very important. As an entrepreneur, just do this course on marketing and you may not need to do anything on marketing shortly. This course is practical and designed in such a way that one can apply it in real-life scenarios.
  • Professionals: If you’re in marketing or want to be a marketer, this course can change your life. Just take one module at a time, go through them, and practice as you complete each module. And then apply what you learn in a real-life scenario and you would be good to go.
  • Students: This Marketing certification is perfect for those who would like to take up marketing as their profession. And even if you have done your graduation in any other domain and you want to pursue marketing as your career, this course will help you get your foundation right.


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