This course is designed to equip participants with the knowledge and practical skills necessary to effectively navigate the world of social media for personal, organizational, and evangelistic purposes. It provides insights into global social media trends, emphasizes the importance of strategic engagement, and guides participants in crafting policies and selecting the appropriate tools and platforms for impactful communication. By the end of this course, learners will be able to confidently use social media as a tool for outreach, fostering meaningful connections and spreading messages with purpose. Upon completing the course, participants will be able to: Analyze and interpret global social media statistics to inform their strategies, articulate the importance and benefits of social media engagement in modern communication, develop a comprehensive social media policy tailored to their needs, design and execute social media strategies specifically for evangelism and outreach, select platforms that align with their target audience and goals and lastly, use foundational tools and resources to create short impactful videos for evangelism.

This course offers a blend of theoretical insights and practical applications, ensuring participants are well-prepared to make a lasting impact on the digital space. Quizzes are designed to reinforce the learning objectives and ensure understanding of the material covered in each section.

Who this course is for:

• Clergy, lay preachers and Christians