Master User Interviews & User Onboarding for Unstoppable Product & Business Growth

Welcome to a transformative learning experience brought to you by the MTF Institute of Management, Technology and Finance. In today’s competitive landscape, understanding your users is not just an advantage—it’s a necessity. This course, “User Interviews & User Onboarding,” empowers you with the critical skills to uncover deep user insights and seamlessly integrate new users into your product or service.

MTF Institute, a global educational and research powerhouse headquartered in Lisbon, Portugal, is renowned for its hybrid (on-campus and online) education in Business & Administration, Science & Technology, Banking & Finance. Our R&D center drives innovation in areas like Artificial Intelligence, Machine Learning, Data Science, WEB3, and Digital Transformation. As an official partner of IBM, Intel, and Microsoft, and a member of the Portuguese Chamber of Commerce and Industry, MTF has proudly served over 658,000 students across 215 countries.

Why User Interviews & User Onboarding Are Your Most Valuable Skills

In this comprehensive course, you’ll delve into two pivotal areas that directly impact product success, customer satisfaction, and business revenue:

• User Interviews: This qualitative research method is your direct line to understanding user experiences, needs, and pain points. Learn to conduct structured and semi-structured conversations that yield invaluable data for product design, feature development, and strategic decision-making. Discover how to ask the right questions, interpret verbal and non-verbal cues, and manage interview dynamics for rich, actionable insights.

• User Onboarding: The gateway to user engagement and retention, effective user onboarding guides new users through their initial interaction with your product or service. Master the art of crafting seamless onboarding flows that highlight value, demonstrate functionality, and foster a positive first impression, significantly reducing churn and boosting long-term user engagement.

Key Benefits You’ll Gain:

• Improved Product Development: Leverage user insights to build products that truly resonate with your audience, addressing their pain points and exceeding expectations.

• Increased Customer Satisfaction & Retention: Create positive initial experiences that turn new users into loyal advocates, dramatically improving satisfaction rates and user retention.

• Reduced Support Costs: Minimize user confusion and support queries through clear, intuitive onboarding processes.

• Enhanced Revenue Growth: Convert satisfied, engaged users into valuable customers who are more likely to make purchases and advocate for your brand.

• Competitive Advantage: Position your company as user-centric, outperforming competitors by deeply understanding and serving your target market.

Meet Your Expert Instructor: Dr. Alex Amoroso

Your guide through this essential journey is Dr. Alex Amoroso, a distinguished professional with a rich blend of academic rigour and practical industry experience. Holding a Doctorate Degree with distinction and honor from the School of Social Sciences and Politics in Lisbon, Portugal, Dr. Amoroso is a leading voice in research methodologies, strategy formulation, and product development. She is an invited teacher at various institutions, including lecturing doctoral students at EIMT in Zurich, Switzerland, and Head of the School of Business and Management at MTF Institute.

Dr. Amoroso’s extensive business career includes spearheading R&D, product development, strategic planning, and market analysis across diverse sectors, from Banking and Finance to PropTech and innovative Startups. Her published articles and presentations at esteemed international conferences, including UCL, underscore her commitment to interdisciplinary collaboration and empowering learners with cutting-edge methodologies for global business excellence.

Whether you’re a product manager, UX designer, entrepreneur, or simply looking to elevate your qualitative research skills, this course offers advanced training. You will learn to create compelling interview guides, master diverse interview techniques, navigate interview dynamics, and ensure ethical research practices. You’ll gain proficiency in professional presentation, interpreting subtle cues, and utilizing recording and transcription methods. By completion, you will be fully equipped to conduct insightful, in-depth interviews and design effective onboarding strategies that yield rich, valuable data and drive significant impact in your field.

Enrol now and transform your approach to user understanding and engagement!

Для кого этот курс:

• No special requirements. A course for anyone who wants to build career in marketing
• User Interviews are a research method used to gather qualitative data from target users about their experiences, needs, and preferences. This involves direct interaction with users through structured or semi-structured conversations, aiming to understand their perspectives on a product, service, or concept.
• User Onboarding is the process of introducing new users to a product or service. It’s designed to guide them through the initial stages of use, helping them understand its value, features, and functionality. Effective onboarding aims to improve user engagement, satisfaction, and retention.
• Why are these skills important for companies and managers? Developing skills in user interviews and onboarding offers significant benefits for companies and managers, including: Improved Product Development: User interviews provide valuable insights into user needs and pain points, enabling companies to build better products that meet those needs. Understanding user perspectives leads to more effective design and development decisions. Increased Customer Satisfaction: Effective user onboarding ensures that new users have a positive initial experience with a product or service. This increases satisfaction, reduces confusion, and encourages continued use. Enhanced User Retention: By guiding users through the initial stages of product use, onboarding helps them realize its value and become invested in it. This leads to higher user retention rates and reduced churn. Reduced Support Costs: Well-designed onboarding can minimize user confusion and questions, reducing the need for extensive customer support. This saves companies time and resources. Increased Revenue: Satisfied and engaged users are more likely to become loyal customers and make purchases. Effective user interviews and onboarding contribute to increased revenue generation. Competitive Advantage: Companies prioritizing user-centric approaches through interviews and onboarding gain a competitive edge. They can better understand and serve their target audience, leading to greater market success.
• Whether you’re just starting out or looking to enhance your existing skills, this course offers advanced training in creating interview guides, mastering interview techniques, managing interview dynamics, and ensuring ethical practices. You will learn to present yourself professionally, use verbal and non-verbal cues, and effectively use recording equipment and transcription methods. By the end of this course, you will be equipped to conduct insightful, in-depth interviews that yield rich, valuable data. Join us to elevate your qualitative research capabilities and make a significant impact in your field.