Have you ever wondered why customers REALLY buy products?

Spoiler: It is quite often NOT because of your products’ functionality.

This course is designed to provide a hand-on and time-efficient overview of the Jobs To Be Done (JTBD) methodology. By the end of this course, you will be able to implement JTBD in your organization and use it in your daily job to better understand customer needs, innovate effectively, and optimize your product or service and differentiate your offerings.

This Course is Perfect for you if you:

• Product managers, product owners, marketing & strategy managers, analysts, researchers, designers

• Business owners, entrepreneurs and innovators that want to create better products & servives

• Consultants, coaches working in the field of innovation

Course Topics:

• Conduct customer interviews and customer research with the JTBD methodology

• Analyse and synthesize data to unlock customer insights

• Define customer value propositions based on your insights

10+ JTBD-Related Methods Covered in the Course:

Interview Process, Job Statement, Job Executor, Main & Related Jobs, Pain & Gain (Needs) Analysis, Empathy Map, Jobs To Be Done Framework, Job Prioritization, Value Proposition Canvas, Business Model Canvas, Design Thinking, Lean Startup

What Does the Course Include?

• 1.5 hrs of video content, mixed between theory and practical demonstrations

• 30 minutes of practice assignments and quizzes to further train your skills

• A course handout to facilitate learning and as a reference guide for your daily work

• Practical templates to apply in your own projects

What Can You Do After the Course?

• You will be confident with the most important terms and tools of JTBD

• You will be able to develop outstanding products and services that really fulfil customers’ needs

• You will improve your innovative thinking and research skills

Available Certificates upon Course Completition

To showcase your newly acquired knowledge upon completing the course, you have three options:

1. You can download the Udemy certificate of completition for free (no learning success verification).

2. You also have the option to request a more detailed Confirmation of Attendance from Responsive Strategy for a small processing fee (no learning success verification).

3. If you require proof of achievement, you can opt in to add a 1:1 session with Julia Lettinger at the end of the course for an additional fee. Upon successful completion of the live session, we will issue you a Certificate of Achievement from Responsive Strategy as a confirmation of your learning success.

Why Should You Buy the Course from Me?

I am Julia Lettinger, the founder of Responsive Strategy, a strategy and digital transformation consultancy in Berlin. Since 2017, along with my colleagues, I have been assisting companies in the strategy development process, especially in the agile and digital transformation space. I have also served as the head of strategy and product strategy in two media companies.

Furthermore, since 2019, I have been teaching Strategic Management at the Berlin School of Economics and Law as part of a teaching assignment and have been a lecturer on Udemy since 2018, with around 30,000 participants so far

So, go ahead and get the course! I look forward to welcoming you in my videos.

Warm regards,

Julia

PS: If you are not satisfied, you can request a refund within 30 days. No questions asked!

Who this course is for:

• Product managers, product owners, designern, marketing managers
• Customer insights analysts and researchers
• Consultants & coaches working in the field of innovation
• Innovators that want to create better products & servives
• Entrepreneurs who want to optimize their product/service fit