Some of the most powerful brand logos aren’t literal—they’re abstract.

Think Nike’s swoosh or Pepsi’s dynamic globe—they don’t rely on text to be recognizable.

But how do you create an abstract mark that’s memorable and meaningful?

This course will teach you how to craft logos that communicate brand essence through shape, form, and symbolism.

In this course, I’ll show you behind the curtain of how I develop and design an abstract logo for a real client.

We’ll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects

I’ll guide you through my step-by-step process for designing abstract logos that are clean, distinctive, and built to last.

I’ll show you how to refine abstract concepts into striking, professional logo designs.

And if you’re not 110% confident in your final logo, I’ll personally guide you to perfect it.

This course is a module from my Brand Designer Pro program at Lancaster Academy, designed to take your brand design skills to the next level.

If you would like to check out Brand Designer Pro, you can find out more on google.

And if you have any questions just let me know.

See you inside!

Scott Lancaster, Founder of Lancaster Academy

Who this course is for:

• Brand designers looking to push creative boundaries with abstract visuals.
• Graphic designers seeking to develop unique, conceptual brand marks.