Some logos capture attention instantly—without saying a word.

Think of the hidden arrow in FedEx or the subtle bear in the Toblerone logo.

Negative space is a powerful tool in logo design, but using it effectively requires skill and creativity.

In this course, I’ll teach you how to craft logos that use negative space to create hidden messages, dual imagery, and optical illusions that make brands more memorable.

In this course, I’ll show you behind the curtain of how I develop and design a negative space logo for a real client.

We’ll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects

I’ll guide you through my step-by-step process for designing negative space logos that are clean, distinctive, and built to last.

And if you’re not 110% confident in your final logo, I’ll personally help you refine it.

This is a module from my Brand Designer Pro program at Lancaster Academy, designed to sharpen your logo design expertise.

If you would like to check out Brand Designer Pro, you can find out more on google.

And if you have any questions just let me know.

See you inside!

Scott Lancaster, Founder of Lancaster Academy

Who this course is for:

• Logo designers who want to master the art of hidden design.
• Graphic designers looking to add cleverness and depth to their logos.