Some of the world’s most powerful logos are pictorial marks—think Apple, Target, or Twitter.

But what makes these logos so effective?

In this course, I’ll teach you how to craft pictorial logos that are instantly recognizable, simple, and scalable across all brand applications.

In this course, I’ll show you behind the curtain of how I develop and design an pictorial logo for a real client.

We’ll cover:

Briefing & Research

Sketching

Digitising & Perfecting your logo

Some tips on design mindset and how I approach projects

I’ll guide you through my step-by-step process for designing pictorial logos that are clean, distinctive, and built to last.

You’ll learn how to distill brand identity into a single, powerful image.

And if you’re not 110% confident in your final logo, I’ll personally help you refine it.

This is a module from my Brand Designer Pro program at Lancaster Academy, designed to elevate your logo design expertise.

If you would like to learn more about Brand & Web Design check out Brand Designer Pro Program, where you can find out more about the branding and website design.

And if you have any questions just let me know.

See you inside the course!

Scott Lancaster, Founder of Lancaster Academy

Who this course is for:

• Designers who want to specialize in symbol-based brand marks.
• Logo designers looking to master minimal yet meaningful brand imagery.