• Understand the fundamental concepts and principles of service marketing.
• Recognize the unique characteristics and challenges of marketing intangible services.
• Analyze consumer decision-making processes and their impact on service consumption.
• Identify factors influencing customer perceptions, attitudes, and loyalty in service contexts.
• Develop effective service marketing strategies aligned with organizational goals.
• Formulate segmentation, targeting, and positioning strategies for service offerings.
• Comprehend the extended marketing mix for services, including people, processes, and physical evidence.
• Apply the 7Ps framework to design and manage service experiences that meet customer needs.
• Create comprehensive service marketing plans with clear objectives and tactics.
• Execute service marketing campaigns, measure performance, and adapt strategies as needed.
• Evaluate current trends and challenges in the evolving service marketing landscape.
• Explore innovative approaches to address issues like digitalization, sustainability, and customer experience in service marketing.

Master Course in Service Marketing 2.0: Elevate Your Skills and Strategies

In an ever-evolving business landscape, service marketing has become an indispensable tool for companies striving to gain a competitive edge. With the advent of the digital age, traditional marketing methods have undergone a radical transformation, and this necessitates a fresh perspective on how we market services. Introducing the Master Course in Service Marketing 2.0 – a comprehensive program designed to equip you with the latest skills and strategies needed to excel in the dynamic world of service marketing.

Why Service Marketing Matters in 2.0

Before delving into the details of the Master Course, let’s take a moment to understand why service marketing has never been more critical than it is today. In the age of technology and information, services have become the lifeblood of the global economy. From healthcare and finance to hospitality and technology, almost every industry is service-oriented. Consequently, the ability to effectively market services is paramount for business success.

Here are some key reasons why Service Marketing 2.0 is a game-changer:

1. Digital Transformation: The digital revolution has reshaped consumer behavior and expectations. Service providers must adapt to the digital landscape to reach and engage with their customers effectively.

2. Customer Experience: In a service-driven world, customer experience is everything. Providing exceptional experiences is not just a competitive advantage but a prerequisite for business survival.

3. Data-Driven Insights: Big data and analytics have empowered marketers to gain deep insights into customer preferences and behavior. Service Marketing 2.0 leverages data-driven strategies to create personalized and effective marketing campaigns.

4. Globalization: In an interconnected world, services are often offered on a global scale. Marketers must understand how to tailor their services to diverse cultures and markets.

5. Sustainability: Ethical and sustainable practices have gained prominence. Service Marketing 2.0 explores how sustainability can be integrated into marketing strategies to resonate with eco-conscious consumers.

In a world where services have taken center stage, mastering the art of service marketing is not just a choice; it’s a necessity. The Master Course in Service Marketing 2.0 offers an unparalleled opportunity to gain the knowledge, skills, and strategies needed to excel in this ever-evolving field. Embrace the digital era, harness data-driven insights, and create exceptional customer experiences – all through our comprehensive and dynamic course.

Don’t miss your chance to be at the forefront of Service Marketing 2.0. Enroll today and transform your career!

In this master course, I would like to teach the major topics:  (More topics updating )

1. Introduction to Service Marketing

2. Consumer Behavior in Service Marketing

3. Service Marketing Strategy

4. Service Marketing Mix (7Ps)

5. Service Marketing Planning and Implementation

6. Contemporary Issues in Service Marketing

7. Sales forecasting in sales management

8. Machine learning & Sales Forecasting

9. Sales and distribution management

10. Types of marketing management , marketing functions, and marketing stages

11. International marketing

12. How to become a marketing director

13. Marketing research types and Methods

14. Entrepreneurial market research and marketing strategy

15. Marketing psychology theories, practices, colors and social media

16. Fundamentals and Strategies of Network Marketing

17. SEO, PPC and SEM

18. Sales Funnels and Landing Pages

19. Web Marketing Tools and Technologies

20. Account Based Marketing (AMB) Strategies

21. Cost-Per-Action (CPA) Marketing, Video & News Letter Marketing

22. Video marketing strategies for your service and product sales

23. Remote (Online) Sales and Steps

24. Agile Marketing

25. Develop the sales plan

26. Service Marketing Innovation and Marketing Campaigns

27. Marketing Channels and Techniques

28. CRM (Customer Relationship) in Marketing

29. Understanding Consumer Behavior: The Key to Successful Marketing

30. Marketing and Branding

31. Mastering Geotargeted Advertising and Social Media Strategies for Local Impact

32. Integrated Sales Management Strategies

33. Media Advertising Planning

34. How to become a marketing manager, marketing expert and analyst

35. Brand Equity Fundamentals for your products and Services

36. Analyzing Competitors and Positioning

PART II Updated Lectures : Master Course in Service Marketing 2.0 (More lectures updating now !)

1. Digital Transformation in Service Marketing

2. Service Innovation and Design Thinking

3. Service Customization and Personalization

4. Service Quality and Excellence

5. Co-Creation of Value in Services

6. Building Service Brand Identity

7. Digital Customer Journey Mapping in Services

8. Managing Online Service Communities

9. Service Marketing Analytics

10. Artificial Intelligence in Service Marketing

11. Managing Customer Experience (CX)

12. Omni-Channel Service Delivery

13. Crisis Management in Service Marketing

14. Pricing Strategies for Services

15. Service Ecosystem Management

16. Ethical Considerations in Service Marketing

17. Globalization and Cross-Cultural Service Marketing

18. Service Marketing in B2B Environments

19. Sustainability in Service Marketing

20. Mobile Marketing in Services

21. Loyalty Programs and Retention Strategies

22. The Role of Word-of-Mouth and Referrals in Service Marketing

23. Understanding the Sales Technology and Sales Automation Process

24. The Significance of Personal Branding in Sales and Marketing

25. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams

26. CRM in customer segmenting and targeting

27. Understanding the Sales Technology and Sales Automation Process

28. The Significance of Personal Branding in Sales and Marketing

29. Elevating Sales Leadership: Inspiring and Managing High-Performing Teams

30. Understanding Service Business Strategy

31. Measuring Customer Satisfaction in Services

32. The Role of Emotions in Service Marketing

33. Managing Service Employee-Client Interactions

34. Service Blueprinting and Process Improvement

35. Influencer Marketing in Services

36. Social Media Strategy for Service Brands

37. Corporate Social Responsibility (CSR) in Services

38. Emerging Trends in Service Marketing

39. Building Long-Term Customer Relationships in Services

40. Service Leadership and Organizational Culture

41. Customer Privacy and Data Security in Services

42. Experiential Marketing for Services

43. The Sharing Economy and Service Marketing

Lectures PART III – Organizational Setting for Service Businesses

1. Healthcare Service Industry Overview

2. Financial Services Industry Overview

3. Educational Services Industry Overview

4. Business Services Industry Overview

5. Healthcare Service Delivery Models

6. Financial Service Delivery Models

7. Technology Service Delivery Models

8. Educational Service Delivery Models

9. Business Service Delivery Models

10. Healthcare Organizational Leadership

11. Financial Services Leadership

12. Technology Services Leadership

13. Educational Services Leadership

14. Business Services Leadership

15. Human Resource Management in Healthcare

16. Human Resource Management in Financial Services

17. Human Resource Management in Technology Services

18. Human Resource Management in Educational Services

19. Human Resource Management in Business Services

20. Healthcare Organizational Culture

21. Financial Services Organizational Culture

22. Technology Services Organizational Culture

23. Educational Services Organizational Culture

24. Business Services Organizational Culture

25. Healthcare Financial Management

26. Financial Services Financial Management

27. Technology Services Financial Management

28. Educational Services Financial Management

29. Business Services Financial Management

30. Marketing in Healthcare Services

31. Marketing in Financial Services

32. Marketing in Technology Services

33. Marketing in Educational Services

34. Marketing in Business Services

35. Healthcare Innovation and Technology

36. Financial Services Innovation and Technology

37. Technology Services Innovation and Disruption

38. Educational Services Innovation

39. Business Services Innovation

40. Customer Service in Healthcare Organizations

41. Customer Service in Financial Services

42. Customer Service in Technology Services

43. Customer Service in Business Services

Service Businesses and Service Marketing Strategies- Existing Business & Startup – PART IV Lectures :

1. Understanding the Service Sector

2. The Nature of Services

3. Types of Service Businesses

4. Service Marketing for Existing Businesses

5. Marketing Services in Startups

6. Business-to-Business (B2B) Service Marketing (Startup or Existing Business)

7. Business-to-Consumer (B2C) Service Marketing

8. Service Delivery Systems: Enhancing Efficiency from Front-End to Back-End

9. Customer Service and Experience Management

10. Service Quality Measurement

11. Pricing Strategies in Service Businesses

12. Branding in Service Marketing for Existing Businesses and New Enterprises

13. Marketing Communication for Service Businesses: Existing Businesses and Startup

14. Digital Marketing in Service Industries: For Existing Businesses and Startups

Enroll Now and Learn today !

Who this course is for:

• All UG and PG Business, IT and Marketing Students, Marketing leaders, Marketing teams and executives
• Interested studnets to learn about the concepts of Service Marketing