Welcome to ‘Strategic Product Innovation: Research & Design’, a comprehensive course designed to equip you with the essential skills to drive product success through strategic research and human-centric design. In today’s competitive market, understanding your customers and making data-driven decisions is paramount. This course provides a practical, step-by-step guide to mastering the methodologies that will set you apart.

You’ll begin with an introduction to human-centric innovation, learning how to deeply understand user needs and translate them into actionable insights. We’ll delve into a variety of data collection techniques, covering both qualitative and quantitative research methods, enabling you to gather robust and reliable data. You will learn to analyse customer feedback and competitor data to refine your product strategies.

This course emphasises the importance of prototyping and iterative testing, allowing you to validate your ideas and minimise risk. You’ll also learn how to foster collaborative decision-making within innovation teams, ensuring that your product development process is efficient and effective. Finally, we’ll guide you through the process of translating research findings into actionable strategies, bridging the gap between insights and real-world implementation.

Whether you’re an aspiring product manager, an entrepreneur, or a business professional looking to enhance your strategic skills, this course offers valuable tools and techniques. Join us and learn how to create products that resonate with your audience and achieve market success. This course is provided by MTF institute, and taught by Alex Amoroso, a highly experienced professional in the research and product development fields. Enrol today and transform your approach to product innovation!

Course provided by MTF Institute of Management, Technology and Finance

MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.

MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.

MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.

MTF is present in 216 countries and has been chosen by more than 740 000 students.

Course Author:

Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.

In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.

In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.

Alex Amoroso’s extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.

With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.

Who this course is for:

• Aspiring product managers, entrepreneurs, marketers, and anyone keen to drive innovation through strategic research and human-centered design. Professionals aiming to improve their research and strategic product development skill sets. This course is for those who want to learn how to make data driven decisions.
• Business professionals seeking to enhance their strategic planning and product development expertise.
• Startup founders looking to validate product ideas and build customer-centric solutions
• Individuals transitioning into product management or innovation roles.
• Anyone interested in understanding how research methodologies drive successful product development.
• Students that desire to increase their knowledge in the product development and research fields.