Description

Welcome to the Data-Based Decision Making & Cost-Benefit Analysis (CBA) Program by MTF InstituteMTF Institute is a global education and research organization headquartered in Lisbon, Portugal, specializing in business, technology, finance, AI, and data-driven decision making. MTF partners with leading companies such as IBM, Intel, and Microsoft, and has trained over 700,000 students across 215 countries.This course is led by Dr. Alex Amoroso, an academic and industry expert in research methodologies, strategy, analytics, and product development. With a distinguished doctoral degree and extensive teaching & consulting experience, Dr. Amoroso combines scientific rigor with real-world business applications to help professionals make better decisions with data.What You Will LearnIn this course, you will develop practical skills in:Data-Based Decision MakingHow to collect, interpret, and use data effectivelyTurning raw data into insightsAvoiding intuition-based pitfalls and cognitive biasesStructuring decisions in a clear and rational wayCost-Benefit Analysis (CBA)Evaluating initiatives, projects, and investmentsQuantifying costs, benefits, risks, and uncertaintiesPrioritizing projects using ROI, payback, and value frameworksConducting CBAs for real business scenariosDecision Frameworks & ToolsSWOT, decision matrices, scenario planningKPI-driven decision makingAnalytics-based problem-solvingTools & technologies for data-driven evaluationPsychology of Decision MakingUnderstanding heuristics, biases, and mental shortcutsEmotional intelligence in leadershipDecision making under pressure or uncertaintyBehavioral economics in organisational contextsReal Business ApplicationsYou will apply these skills to:Innovation and R&D investmentsDigital transformation projectsProduct development decisionsOperational and financial decisionsKPI and dashboard evaluationWhy These Skills Matter (for Your Career & Business)For companiesReduce risk and uncertaintyAllocate resources more efficientlyImprove strategic planningIdentify new opportunities fasterBuild resilient, data-driven culturesFor professionalsBecome more valuable and competitiveStand out as a data-informed decision makerImprove career advancement potentialBuild leadership and analytical credibilityIncrease earning potential through high-demand skillsToday’s business leaders expect decisions supported by data, evidence, and structured analysis—not assumptions. This course gives you the skills to operate at that level.Who This Course Is ForThis program is ideal for:Managers & team leadersAnalysts & business professionalsProduct managers, project managersConsultants & strategy professionalsMBA or executive studentsAnyone who wants to make smarter decisions using dataNo prior analytics experience is required—everything is explained clearly and practically.Why This Course Stands OutUnlike theoretical courses, this program blends:Real-world case studiesPractical exercisesData interpretation techniquesCBA templates & frameworksPsychology + analytics integrationYou don’t just learn what to do—you learn how to apply it in real business environments.By the end of this course, you will be able to:Make decisions confidently using evidenceEvaluate projects using CBA frameworksReduce cognitive bias and decision blindspotsUse analytics to support business recommendationsPresent decisions clearly and persuasivelyImprove your strategic and leadership capabilitiesJoin the course todayMastering data-based decision making and CBA will transform the way you work, lead, and solve business problems.Take the next step toward becoming a data-driven professional.