Whether you’re marketing your skills or showcasing your professional talents, LinkedIn is the place to be, and understanding how to effectively use keywords is crucial. Meet Heather Jackson, renowned LinkedIn Optimization Expert, and your guide to elevating your professional presence on the platform with this comprehensive course. Her step-by-step instructions will lead you through the process of refining each section of your profile, from headlines to endorsements, ensuring that you leverage the right keywords to increase your visibility.

Throughout this course, Heather will use Semrush’s Keyword Magic Tool to help you identify the right keywords, which is critical for improving your visibility and searchability on LinkedIn. She’ll also cover the top six areas that are most important to optimize your profile. You’ll receive a supplementary downloadable guide to look back on at any time. By the end of the course, you’ll not only have a profile that looks great but one that actively works to advance your career.

If you’re seeking new career opportunities, networking within your industry, or looking to maintain a professional online image, this workshop will equip you with the knowledge and tools to transform your LinkedIn profile into the catalyst for your career’s ongoing success.

Heather Jackson is the founder of Red Lantern Solutions who believes with the right messaging comes the right opportunities. She empowers individuals to successfully navigate the job search process and reach their professional goals through optimized content creation, coaching, and consultations.

Who this course is for:

• This course is for anyone who wants to market themselves more effectively as a professional – and leverage all that LinkedIn has to offer. From recent college grads to job seekers to business owners (and everyone in between) learn tangible steps and tools so you can start marketing yourself to a global audience.