Description
What you’ll learn
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Foundational Reddit Knowledge
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Organic Marketing and Content Strategy
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Paid Advertising with Reddit Ads
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Advanced Analytics and Remarketing
In this course, you will learn how to:
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Master the Reddit Mindset: Understand why traditional marketing fails on the platform and learn how to engage as an authentic community member, not just a marketer.
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Build a Strong Organic Presence: Get step-by-step guidance on setting up a professional profile, finding the right subreddits for your brand, and building your initial Karma to establish credibility.
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Develop Winning Content Strategies: Discover what kind of content performs best on Reddit—specifically photos and links—and implement powerful organic tactics like storytelling and hosting “Ask Me Anything” (AMA) sessions.
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Launch and Manage Paid Ad Campaigns: Navigate the Reddit Ads platform from scratch, from creating an account to launching campaigns using both the “Simple” and “Advanced” creation modes.
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Implement Advanced Ad Targeting: Go beyond basic demographics to target users based on their interests, community memberships, keywords, and even the specific mobile devices and cell carriers they use.
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Track, Analyze, and Optimize Performance: Learn to install and use the Reddit Pixel and Events Manager to accurately track user actions and measure the true impact of your campaigns.
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Execute Powerful Remarketing Strategies: Use the Audience Manager to build custom, lookalike, and engagement-based audiences to re-engage interested users and significantly boost conversions.
Who this course is for:
- Digital Marketers
- Business and Brand Owners
- Paid Advertising Professionals
- Content Marketers and Community Managers
- Beginners New to Reddit
- SEO Specialists
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