Course Title: Storytelling in Business

Course Description:

In today’s dynamic business landscape, effective communication is more critical than ever. This course is designed to equip students with the essential skills to harness the power of storytelling in the context of business. Through a combination of theory, case studies, and practical exercises, participants will learn how to craft compelling narratives that engage stakeholders, drive decision-making, and inspire action.

Key topics covered in this course include:

1. Understanding the Role of Storytelling in Business:

   – Explore the fundamental principles of storytelling and its significance in the corporate world.

   – Analyze successful business narratives to discern their key elements and strategies.

2. Storytelling Vs Data:

   – Learn how storytelling trumps data.

   – How to wrap the data in story to appeal human brain

3. Leveraging Storytelling Across Business Functions:

   – Examine how storytelling can be applied in various business contexts, including marketing, sales, leadership, and organizational change.

   – Discover the role of storytelling in branding, customer engagement, employee motivation, and cultural transformation.

4. Proven Framework for Developing Compelling Narratives:

   – Learn a step-by-step guide to developing story.

   – Learn to use the given framework for any communication mode.

5. Psychology of Storytelling:

   – Learn how our brain and body reacts to story

   – Discover the amazing power of story that changes your brain chemistry.

By the end of this course, participants will have the tools and insights to become adept storytellers in the business context, capable of leveraging narrative techniques to inform, influence, and inspire within their organizations and beyond.

Who this course is for:

• For all who are engaged in professional life
• Anyone who wants to improve persuasive communication skills