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Description

Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for inevitable changes that will impact the way business is conducted.

This is what allows a business to be resilient and to thrive in a changing environment.

This video course will help you to prepare, and explain a number of concepts:

• AI vs Machine Learning
• How to conduct SEO now that Google is an “AI first” company
• Chat bots
• Programmatic advertising
• Big data
• Rank Brain
• Digital assistants
• Data science
• SQL
• Latent Semantic Indexing
• The future of internet marketing

In this course, you will gain a crystal ball with which to gaze into the future of internet marketing, and to ensure that you are ready for all those changes when they come.

Topics covered:

• What Is AI And Machine Learning?
• Google As An AI-First Company
• Preparing For Semantic Search
• Big Data
• Computer Version
• Advertising
• Email Marketing
• Chat bots
• Developing Your AI Skills – Using SQL
• How To Future Proof Your Marketing

Who this course is for:

• Newbies and Advanced Digital Marketers.
• Content Creators who would be leveraging AI technology for content creation and curation
• Lead-Generation newbies, experts or Email Marketers who have an interest to learn new tech.

Requirements

• A little knowledge in digital marketing is a plus.
• Having the passion to learn new game-changing technologies in this field will be an add-on for faster learning and retention.

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