Description

Learn practical public relations (PR) for startups in this new course from renowned instructor Dekker Fraser, MBA. Key Public Relations Learnings:How one company generated $1M after only 12 days in business, using a PR-focused marketing strategyDekker’s “3S Formula” for Startup PR: Soliciting, Storytelling & ScalingHow to tons of media attention and virality with minimal budgetPR crisis communication Winning awards to drive salesCreative, unconventional approaches for PR viralityHow to leverage the advantages startups have over large companies to garner public relations attentionReal case studies and tutorials that demonstrate my success with public relationsGrowth hacks such as advertising and direct mail pitches to journalistsPowering search engine optimization (SEO) with public relationsPiggybacking off bigger brands to garner media attentionPodcast marketing Influencer marketingBuilding and automating media outreach listsResearching media outlets and journalistsUsing the latest tools such as Sparktoro, Lemlist, LeadEnforce, and LinkedIn to maximize PRWriting a press releaseLeveraging stories for maximum reachThe types of stories and story angles to writeHow to interviewJournalist relationships and pitchingPublic relations content creation and thought leadershipInfluencer relationsScaling your PR campaignsReal examples of effective public relations for product launches, personal branding, awareness marketing & more!Dekker was the head of marketing for a Google accelerator startup where he growth hacking using modern public relations tactics. He also worked with some of the top public relations managers in the world at companies such as Sony PlayStation. He worked at a Google Ventures backed startup in Silicon Valley and has consulted with countless startups at various stages of growth. Dekker received his MBA from the #1 ranked business school for marketing, Philip Kotler’s Kellogg School of Management. He also studied at Northwestern’s Medill School of Journalism and received leadership training from Columbia Business School.