Description

In today’s professional landscape, sales is a fundamental skill across all roles – not just for those in dedicated sales teams. Whether you engage with customers, colleagues, or leadership, effective relationship management is essential to driving outcomes and building trust.Contrary to common perception, sales is not about persuasion – it is about preparation and active listening. Successful professionals understand their value proposition, identify customer needs, and apply customer relationship management strategies to align solutions effectively. This approach forms the foundation of strong, long-term relationships and sustainable business success.At its core, sales and relationship management are built on two essential capabilities:PreparationListeningThis course provides a structured introduction to sales, relationship management, and their importance across industries such as banking, services, and B2B sales. It is designed to help you develop a customer-centric mindset, improve sales performance, and strengthen long-term client relationships.Course StructureSection 1 & 2: Sales FundamentalsThese sections focus on building a strong foundation in sales management and sales operations, covering:Understanding what sales truly means and your role within itDeveloping the right mindset and essential sales skillsDefining your unique selling propositionIdentifying market opportunities and conducting competitive analysisUnderstanding the sales process and leading effective sales meetingsApplying closing techniques, pricing strategies, and negotiation approachesMeasuring performance using key sales metrics and success indicatorsSection 3: Relationship ManagementThis section focuses on customer relationship management and long-term value creation, including:Understanding relationship management in business and its evolving roleWhy customer relationship management (CRM) is critical across industriesBuilding strong internal and external relationshipsApplying effective CRM strategies to manage long-term expectationsManaging difficult or negative relationships with structured approachesImplementing best practices for sustaining and growing relationshipsWhy This Course MattersStrong sales and relationship management skills are essential for business development, customer experience management, and revenue operations. These capabilities enable professionals to build trust, communicate effectively, and deliver value across all interactions.This course equips you with practical tools and proven techniques to enhance your sales performance, improve customer relationships, and succeed in a wide range of professional environments.More about this course and StarweaverThis course is led by a seasoned customer services and sales executives with many years of hands-on, in-the-trenches sales, customer relationship management, business development, and marketing work. It has been designed, produced, and delivered by Starweaver. Starweaver is one of the most highly regarded, well-established training providers in the world, providing training courses to many of the leading financial institutions and technology companies, including:Ahli United Bank; Mashreqbank; American Express; ANZ Bank; ATT; Banco Votorantim; Bank of America; Bank of America Global Markets; Bank of America Private Bank; Barclay Bank; BMO Financial Group; BMO Financial Services; BNP Paribas; Boeing; Cigna; Citibank; Cognizant; Commerzbank; Credit Lyonnais/Calyon; Electrosonic; Farm Credit Administration; Fifth Third Bank; GENPACT; GEP Software; GLG Group; Hartford; HCL; HCL; Helaba; HSBC; HSBC Corporate Bank; HSBC India; HSBC Private Bank; Legal & General; National Australia Bank; Nomura Securities; PNC Financial Services Group; Quintiles; RAK Bank; Regions Bank; Royal Bank of Canada; Royal Bank of Scotland; Santander Corporate Bank; Tata Consultancy Services; Union Bank; ValueMomentum; Wells Fargo; Wells Fargo India Solutions; Westpac Corporate Bank; Wipro; and, many others.Happy learning.