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The Complete Customer Success Manager (CSM) Course

Last updated on April 27, 2024 10:43 am
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Description

What you’ll learn

  • Role of a CSM: Understand the CSM role, its duties, and its impact on customer success.
  • Essential CSM Skills: Develop necessary technical and soft skills for CSM success, maintaining a skill balance.
  • Retention Strategies: Discover methods to retain customers, including vendor locking for loyalty and reduced churn.
  • Success Metrics and KPIs: Master CSM targets, KPIs, and metrics like Net Promoter Score for data-driven decisions.

Unlock the key to customer satisfaction, retention, and business growth in “The Complete Customer Success Manager Course.” Whether you’re aspiring to become a Customer Success Manager, seeking to enhance your existing skills, or striving to elevate your company’s customer relationships, this course is your ultimate guide to success.

Customer Success Management is not just a role; it’s a philosophy that empowers businesses to keep customers satisfied, engaged, and loyal. In this comprehensive course, we will delve into the core strategies, essential skills, and vital metrics that define the world of Customer Success Management.

Course Highlights:

  1. Customer Success Strategies: Discover and implement time-tested strategies to retain and engage customers effectively. Explore vendor locking techniques and learn how to make your product or service an indispensable part of your customers’ success.

  2. Essential CSM Skills: Develop the fundamental skills required to excel as a Customer Success Manager. We’ll cover both the technical and customer-facing aspects, giving you a well-rounded understanding of the role.

  3. Success Metrics and KPIs: Become an expert in using Customer Success Manager targets and Key Performance Indicators (KPIs) such as the Net Promoter Score to measure, evaluate, and improve customer satisfaction.

  4. Role of a CSM: Gain a comprehensive understanding of the Customer Success Manager role, including their responsibilities, core duties, and the positive impact they have on customer success.

By the end of this course, you will be equipped with the knowledge, skills, and confidence to excel as a Customer Success Manager. You’ll have the ability to enhance customer satisfaction, boost retention rates, and drive business growth. The principles and techniques you learn here are not just essential for your professional journey but also for your organization’s success.

Join us today and embark on a rewarding journey towards becoming a Customer Success Manager and unlocking the full potential of customer success!

Who this course is for:

  • Aspiring Customer Success Managers: Individuals who are new to the field and want to kickstart a career in customer success management will benefit from the comprehensive knowledge and practical skills provided in this course.
  • Current Customer Success Professionals: If you’re already working as a Customer Success Manager or in a related role but want to enhance your skills, deepen your understanding, and stay up-to-date with industry best practices, this course will be a valuable resource for you.
  • Sales and Marketing Professionals: Sales and marketing experts looking to transition into customer success management or broaden their skill set will find this course invaluable for acquiring the knowledge and strategies necessary to excel in this role.
  • Entrepreneurs and Business Owners: Those who run their own businesses or startups can leverage the insights from this course to effectively retain customers, boost customer satisfaction, and drive business growth.
  • Product Managers and Team Leads: Product managers and team leaders who want to understand how customer success management can benefit their products and teams will gain valuable insights to implement in their roles.
  • Anyone Seeking to Improve Customer Relations: Professionals in any industry who want to enhance their ability to manage and nurture customer relationships, ultimately leading to improved customer satisfaction and loyalty, will find this course beneficial.

Course content

  • AN OVERVIEW OF THE CUSTOMER Success Manager’s Role3 lectures • 49min
  • AN OVERVIEW OF THE CUSTOMER Success Manager’s Role
  • Readiness for Customer Success Management4 lectures • 43min
  • Readiness for Customer Success Management
  • CUSTOMER SUCCESS MANAGEMENT TASKS, TOOLS AND TECHNIQUES3 lectures • 46min
  • CUSTOMER SUCCESS MANAGEMENT TASKS, TOOLS AND TECHNIQUES
  • Practical CSM Framework Phase 1: Preparation8 lectures • 1hr 23min
  • Practical CSM Framework Phase 1: Preparation
  • Practical CSM Framework Phase 2: Commitment3 lectures • 52min
  • Practical CSM Framework Phase 2: Commitment
  • Practical CSM Framework Phase 3: Onboarding3 lectures • 39min
  • Practical CSM Framework Phase 3: Onboarding
  • PRACTICAL CSM FRAMEWORK PHASE 4: ADOPTION PLANNING PART 1—CONCEPTS4 lectures • 1hr 1min
  • PRACTICAL CSM FRAMEWORK PHASE 4: ADOPTION PLANNING PART 1—CONCEPTS
  • PRACTICAL CSM FRAMEWORK STAGE 4: ADOPTION PLANNING PART 2—IMPLEMENTATION4 lectures • 1hr
  • PRACTICAL CSM FRAMEWORK STAGE 4: ADOPTION PLANNING PART 2—IMPLEMENTATION

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