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Kano Analysis Model

Last updated on April 3, 2024 1:10 pm


What you’ll learn

  • How to deploy Kano Analysis
  • How to deploy a Kano Analysis Diagram, effectively
  • How to understand the voice of the customer in this manner
  • How to graphically portray your customers voice clearly
  • How to gather customer insight on what delights them and what frustrates them
  • How to use the tool to understand your customers future needs / requirements
  • How to place the vice of the customer at the heart of decision making
  • You will be able to train others on the ability to deploy Kano Analysis
  • You will be able to rapidly gather existing customer insight for their and future customer’s benefit
  • Once deployed, your organization will gather customer insight far quicker and more graphically

The Kano Analysis Diagram is one of the most popular voice of the customer tools available, and for good reason. It provides you with a framework to understand what customer data you need, how to get it and how to present it effectively. By taking this course, you will learn how to deploy a Kano Analysis Diagram to full effect. This will empower you to engage with your current and potential customers to understand what delights them, what satisfies them and what dissatisfies them. Once you have graphically mapped this out, you can use your diagram to make big decisions, impact your people, processes and products alike. In this course, we will explore:

– The fundamentals of the tool and the wider approach.

– Voice of the customer – what it is, why it is important and how to get it.

– The Kano Analysis Diagram, breaking it down stage by stage, explaining how to achieve each section to deliver maximum impact.

– A range of demonstrations based in different sectors, educating you on how you can practically deploy this fantastic tool.

At the end of the course, you will have the confidence to buildout a Kano Analysis Diagram in full. This will enable you to steer decisions on products and services both current and future, all with the aim of ensuring customer experience, satisfaction and sales all remain strong.

Who this course is for:

  • Anyone currently working for a company who wants to improve their understanding of the customer
  • Anyone who wants to upskill in voice of the customer tools / activities
  • A company / individual looking to launch a new product / service and requires insight into what potential customers want
  • ANyone who wants to leave the course with full confidence in delivering this tool in their organization to improve performance


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