Description

Strategy is overall plan of a firm deploying its resources to establish a favorable position & compete successfully against its rivals.It describe and determine an approach for the company that builds on its strength , vision & mission.It has two approaches: top-down; bottom-up1. Top down strategic planning describes an approach to strategy formulation in whichcorporate centre determines mission, strategic intent, objectives & strategies for theorg. as a whole & for parts. Unit managers are seen as implementers of pre-specifiedcorporate strategies2. Bottom up strategic planning is the approach where corporate center doesn’tconceptualize its strategic role, rather, they prefer to act as a catalyst & facilitator,keeping things reasonably simple & keeping itself to broader strategic intentIf you want to be a business owner or a corporate executive whose job involves business decisions, then you will certainly need to equip with following concepts:-Corporate StrategyStrategy Management ProcessTheories of Corporate StrategyTheories are :– Ansoff Model- Porter Matrix- Porter Generic Model – Generic Strategic Theory –  Glueck & Jauch TheoryThese are interesting and important view points and to build a solid base for understanding  Corporate Strategy & managementEach of these concepts is explained in a clear and effective way and I tried cover most important topics with the necessary level of detail.The course covers real-life examples, which makes it even more fun and easy to understand.